Highest possible scores in digital experience aggregation, audience analytics, personalization, backend extensibility, and innovation
Contentstack, the headless CMS pioneer and digital experience disruptor, has been named a Leader in the Forrester Research, Inc. March 2025 report, “The Forrester Wave™: Content Management Systems (CMS), Q1 2025.” The report evaluates 13 top CMS providers across 19 criteria, with Contentstack standing out as the only pure headless provider in the Leader category.
The report states, “Contentstack is a best fit for enterprises looking to balance features that matter to marketing and technology teams in an enterprise-grade solution that is composed of multiple software vendors, not a single vendor’s platform.”
Neha Sampat, Founder and CEO of Contentstack, commented, “For us, this validates what we’ve always known: modern brands need powerful tools that give them the freedom to build digital experiences on their terms, without the constraints of monolithic suites. That’s exactly why we built our headless CMS in the first place and evolved it into the platform it is today. We believe our ability to deliver what brands need is why we’re the only modern CMS recognized as a leader in the report today.”
In 2024, Contentstack introduced premium capabilities enabling real-time personalization at scale, including a no-fail AI guarantee. The report highlights, “Contentstack excels in integrating with third-party software solutions, making it easier to integrate a new CMS with a strong visual editor. Built-in features like audience analytics and the new personalization product can deliver digital experiences that impact business results and matter to end customers.”
Contentstack Earned the Highest Possible Scores in the Following Categories:
- Digital experience aggregation and preview
- Audience analytics
- Experience experimentation and personalization
- Backend extensibility – APIs and connectors
- Innovation
According to the report, one customer noted, “[Contentstack] seem[s] to have their finger on the pulse of what customers need next, including their recent acquisition of a CDP company.”
Earlier this year, Contentstack acquired Lytics, a pioneer in real-time customer data platforms (CDP). This union of content and data led to the launch of Contentstack EDGE, the world’s first adaptive digital experience platform built for the AI era.
Gurdeep Dhillon, Chief Marketing Officer at Contentstack, emphasized, “We’re in an AI-first world, and brands need to leave the old ways of marketing behind or face irrelevance. At Contentstack, we help brands master this shift every day with a headless CMS built for the future of digital. We’re excited to see the market recognize our commitment to our customers and our track record of innovation.”
Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select products or services based on ratings in such publications. Information is based on the best available resources and is subject to change.