Commerce (Nasdaq: CMRC), an open and intelligent ecosystem of technology solutions empowering businesses to unlock data potential and deliver seamless, personalized experiences at scale, has announced the launch of Feedonomics Surface—a new solution designed to simplify and automate the process of connecting product catalogs to key advertising platforms such as Google Shopping and Meta.

Feedonomics Surface brings the powerful data optimization and automation capabilities of Feedonomics directly to merchants, helping them improve their return on ad spend through stronger, cleaner, and more accurate product data feeds. The solution enables users to easily create, manage, and synchronize high-quality product feeds—without requiring extensive technical knowledge.

“With Feedonomics Surface, merchants can go live on Google and Meta quickly and launch ad campaigns without the technical headaches,” said Austin Comer, General Manager of Small Business at Commerce, the parent company of BigCommerce, Feedonomics, and Makeswift. “This reflects Commerce’s mission to modernize commerce by building a foundation where artificial intelligence and machine learning can deliver intelligent insights and automatic improvements to merchant data—helping them thrive in the era of omnichannel and agentic commerce.”

Currently available to BigCommerce merchants, Feedonomics Surface is built for direct-to-consumer brands and B2B companies managing product data across Meta and Google. It offers a robust self-service platform to streamline operations, improve data quality, and enhance advertising performance.

Key merchant benefits of Feedonomics Surface include:

  • Streamlined Channel Access: Effortlessly list and promote products on major platforms like Google and Meta to expand reach and visibility.
  • Simplicity and Automation: Eliminate the complexity of feed management through AI-driven automation for product categorization, feed creation, and synchronization.
  • Reliable and Accurate Data: Keep product listings up to date with automated syncing and robust data validation tools that reduce errors and boost performance.
  • Scalable Solutions: Begin with a free version and easily scale up as business and data needs grow.
  • Empowered Control: Give merchants full control over their product data, whether through simple manual updates or large-scale transformations for channel optimization.

Commerce plans to expand Feedonomics Surface with additional agentic AI capabilities, integrations with more advertising and marketplace channels, and new generative AI features for data optimization. Broader platform availability is also part of the company’s ongoing development roadmap.

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