Movable Ink, a global leader in AI-powered personalization, announced major expansion of its Da Vinci platform into Europe, marking a new milestone in its mission to transform marketing through autonomous decisioning and data-driven creativity. The company reported record-breaking growth as brands continue to experience significant gains in personalization, operational efficiency, and revenue using Da Vinci’s AI-driven capabilities.
“Da Vinci is redefining what’s possible in marketing, delivering double-digit lifts in engagement and revenue for leading brands worldwide,” said Adam Stambleck, President of Movable Ink. “Our record growth and global adoption show that marketers no longer have to choose between creativity and performance. As we expand across Europe and into mobile, Movable Ink will continue to set the standard for AI-powered personalization at scale.”
Global Adoption
Da Vinci is now available across Europe, offering localized support and advanced AI capabilities for regional markets. Currys, the UK’s leading omnichannel retailer, has already seen remarkable results with Da Vinci—reporting nearly a 50% increase in engagement and a 37% lift in incremental revenue within the UK market.*
“We set out to work smarter and faster—to drive significant commercial growth, deepen customer engagement, and deliver better experiences by providing the right content to the right customers at the right time,” said Krissy Williams, Head of CRM at Currys. “Movable Ink Da Vinci delivered operational and performance impact in a matter of months—results that could have taken years to achieve otherwise.”
Across its client base, brands using Da Vinci have achieved an average of 28% lift in conversions and a 35% increase in revenue year-to-date.**
Rapid Pace of Innovation
Building on its powerful AI product suite, Movable Ink announced the upcoming launch of Da Vinci for Mobile—a new extension of its AI decisioning engine that brings personalization to mobile channels, including rich push notifications, SMS/RCS, and in-app messaging. The launch, set for the first half of 2026, will also feature the first mobile integration with Attentive, a leading mobile marketing platform.
This expansion comes on the heels of Movable Ink achieving ISO/IEC 42001 certification—making it one of the first organizations globally to meet this rigorous standard for AI governance. The certification highlights the company’s commitment to transparency, accountability, and responsible AI innovation, complementing its existing ISO/IEC 27001, ISO/IEC 27701, and SOC 2 certifications.
With Da Vinci expanding across Europe and into mobile, Movable Ink continues to drive the evolution of marketing—empowering brands to deliver real-time, human-centered experiences powered by intelligent automation.
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