Building on proven TikTok success, new MMM badge strengthens Tinuiti’s role in delivering deeper, signal-resilient data into brands’ marketing strategies
Tinuiti, the largest independent full-funnel marketing agency in the U.S., announced its recognition as a partner for TikTok’s new Media Mix Modeling (MMM) badge. This new focus area, under TikTok’s Measurement category, acknowledges Tinuiti as part of the TikTok Marketing Partners Program—a network of vetted technology and service companies with a proven track record of success on TikTok.
Tinuiti’s strong relationship with TikTok was key in achieving the MMM badge, further validating its rMMM capabilities through its proprietary technology suite, Bliss Point by Tinuiti. With this partnership, Tinuiti clients gain exclusive insight into TikTok’s value across its diverse product offerings—empowering brands to scale more efficiently by understanding TikTok’s role within their larger marketing mix.
“We are incredibly proud to be recognized by TikTok as a Media Mix Modeling (MMM) badged partner,” said Jack Johnston, Senior Social Innovation Director at Tinuiti. “This new category is a testament to TikTok’s commitment to holistic measurement. For our clients, it means stronger insights into TikTok’s true impact across the funnel. By combining TikTok’s advanced MMM solutions with our proprietary rMMM technology, we’re helping brands make smarter, data-driven decisions, optimize investments, and maximize results in today’s complex media landscape.”
As a TikTok Marketing Partner, Tinuiti is positioned to measure the true impact of TikTok campaigns—going beyond last-click attribution to capture how TikTok’s entertainment-driven content inspires meaningful action. The MMM badge ensures Tinuiti can integrate deeper, signal-resilient TikTok data into clients’ MMM efforts, better quantifying TikTok’s impact on sales and ROI.
“TikTok is continuously strengthening measurement capabilities, providing more actionable insights for campaigns,” said Jorge Ruiz, Global Head of Marketing Science at TikTok. “Media mix models help advertisers understand TikTok’s role in their marketing mix, giving them a more holistic view of revenue-driving insights. Working with trusted partners like Tinuiti, brands can better leverage TikTok’s effectiveness for stronger results.”
The announcement follows Tinuiti Live, the agency’s annual event in New York City, which introduced its new go-to-market message: “Love Growth. Hate Waste.” This theme, “The New Marketing Imperative: Growth vs. Waste,” was highlighted through sessions with leaders from brands such as Etsy, OLLY, Liquid I.V., poppi, eos, Once Upon a Farm, and NBCUniversal Sportscaster Maria Taylor. Over 300 marketers attended the event, underscoring the agency’s growing influence.
In addition, Tinuiti unveiled its new AI SEO offering. As a full-funnel agency that originated in search, Tinuiti is evolving its strategy to address the AI-driven search landscape. AI SEO empowers brands to gain visibility across both traditional engines and AI-powered platforms like Google AI Overviews and Bing Copilot. With expertise in technical SEO, site migrations, content strategy, and retail optimization, Tinuiti helps brands not just rank, but strategically influence how AI agents represent them.
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