Artificial Intelligence Leadership & Appointments

Motive Appoints Thomas Hansen as President, Go-To-Market, to Accelerate AI Leadership and Global Scale

TM
Techmediaglobal
| 5 min read
100K
Customers Served
Fortune 500
Enterprise Clients
Physical
Economy Focus
New Role
President, GTM

Motive, the AI platform for physical operations, has announced a significant leadership addition — appointing seasoned enterprise executive Thomas Hansen to the newly created role of President, Go-To-Market. In this capacity, Hansen will lead Motive's entire go-to-market organisation — spanning sales, marketing, customer success, partnerships, and revenue operations — as the company accelerates its next chapter of AI leadership and global scale.

The Role: Leading the Full Go-To-Market Organisation

The President, Go-To-Market role is a newly created position at Motive — a signal in itself of the company's growth ambitions. Thomas Hansen's mandate is broad: unifying and leading the company's entire revenue-facing organisation as it scales. His remit covers sales, marketing, customer success, partnerships, and revenue operations — bringing these functions under a single experienced leader to drive coordinated, high-performance growth execution globally.

The appointment reflects Motive's focus on building the commercial infrastructure needed to match the scale of its product ambitions — serving an addressable market spanning nearly every industry that powers the physical economy, from transportation and logistics to construction, energy, agriculture, and beyond.

A Career at the Top of Enterprise Go-To-Market

Thomas Hansen arrives at Motive with a track record built across some of the most respected names in enterprise technology — consistently focused on building and scaling high-performing global revenue organisations. His career highlights include:

  • Amplitude — Most recently built and scaled a high-performing global go-to-market organisation at the leading publicly traded AI analytics platform
  • UiPath — Served as Chief Revenue Officer, driving global revenue growth at one of the world's leading enterprise automation platforms
  • Carbon Black — Served as Chief Operating Officer at the cybersecurity company, overseeing operations during a period of significant growth before its acquisition by VMware
  • Dropbox & Microsoft — Held senior leadership roles at two of the most influential software companies in the world, with deep exposure to scaling enterprise platforms and international go-to-market execution
"Thomas brings deep experience leading global high-performing teams, driving growth and building lasting customer relationships. His customer-centric approach and operational rigor will help take our go-to-market strategy to the next level."

— Shoaib Makani, Co-Founder & CEO, Motive

What Motive Does: The AI Platform for Physical Operations

Motive describes itself as the only AI-native platform purpose-built for organisations that power the physical economy. Its platform empowers safety, operations, and finance teams to manage workers, vehicles, equipment, and fleet-related spend within a single, unified system — replacing fragmented point solutions with integrated intelligence.

The platform currently serves nearly 100,000 customers — from small businesses to Fortune 500 enterprises including Halliburton, KONE, Komatsu, NBC Universal, and Maersk — across a wide range of industries that together define the backbone of the global physical economy:

  • Transportation & Logistics, Construction, Energy, Field Service, Manufacturing
  • Agriculture, Food & Beverage, Retail, Waste Services, and the Public Sector

Motive's AI capabilities include the recently launched Motive Analytics — an AI-powered analytics solution built directly into the Motive Dashboard that unifies data across safety, fuel, maintenance, telematics, and more, turning hours of manual analysis into real-time insights in seconds.

The Market Opportunity: Powering the Physical Economy

The physical economy — encompassing every industry that moves, builds, powers, and feeds the world — represents one of the largest and most underserved opportunities in enterprise AI. Unlike software-native businesses that have been digitising for decades, physical operations companies have historically lacked the integrated tools to manage safety, productivity, and profitability in a single, intelligent system.

Motive's position as the only AI-native platform purpose-built for this sector gives it a distinctive competitive moat. With Thomas Hansen's go-to-market expertise now applied to scaling that advantage globally, the company is positioned to significantly accelerate its reach across the industries and geographies where the physical economy operates at scale. Motive's Vision 26 conference, scheduled for May 26–28 in Nashville, is expected to lay out the next chapter of that ambition in detail.

"Motive is building something unique. It is the only AI-native platform purpose-built for organisations that power the physical economy. The market opportunity is substantial, the product is industry-leading, and the team is exceptional. I am excited to get to work."

Thomas Hansen, President, Go-To-Market, Motive

Key Takeaways

  • Motive has appointed Thomas Hansen to the newly created role of President, Go-To-Market — overseeing sales, marketing, customer success, partnerships, and revenue operations globally
  • Hansen joins from Amplitude and previously served as CRO at UiPath, COO at Carbon Black, and in senior roles at Dropbox and Microsoft
  • Motive serves nearly 100,000 customers — from SMBs to Fortune 500 enterprises including Halliburton, KONE, Komatsu, NBC Universal, and Maersk
  • The platform is the only AI-native system purpose-built for the physical economy — unifying safety, operations, and finance for workers, vehicles, equipment, and fleet spend in one place
  • The newly created GTM president role signals Motive's intent to build commercial infrastructure at a scale commensurate with its AI product ambitions and global growth targets
  • Motive's Vision 26 annual innovation summit — taking place May 26–28, 2026 in Nashville — will showcase the next chapter of the company's AI platform and growth strategy
Tags: Motive Thomas Hansen AI Platform Go-To-Market Physical Operations Leadership Appointment Fleet Management Enterprise AI