Tealium and Snowflake are empowering joint customers to activate high-quality, privacy-compliant data in real time, fueling AI-driven analytics and marketing strategies.

Tealium has been recognized by Snowflake, the AI Data Cloud company, as a “One to Watch” in the Activation and Delivery for Owned Channels category of The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World.

The fourth annual edition of Snowflake’s Modern Marketing Data Stack Report highlights the technologies, solutions, and platforms adopted by more than 11,100 Snowflake customers. It explores how AI, privacy, and data gravity are transforming martech and adtech across 13 categories.

Tealium was spotlighted for its bi-directional connectivity with Snowflake, including the Snowpipe Streaming API and Snowflake Data Source integrations. These capabilities allow marketers to seamlessly deliver real-time customer engagement data from Tealium’s Activation and Delivery platform into Snowflake’s AI Data Cloud, and vice versa.

“Tealium’s rapid growth with Snowflake has established the company as a key technology to watch in the Activation and Delivery category, delivering unified, real-time solutions that address the evolving needs of marketers,” said Denise Persson, Chief Marketing Officer at Snowflake. “We look forward to continuing to work with Tealium as they expand their capabilities on the Snowflake AI Data Cloud, empowering organizations to activate high-quality, privacy-compliant customer data for advanced analytics and personalized experiences.”

Customer Success Stories

Rohrman Auto Group, a U.S.-based automotive company, partnered with Tealium and Snowflake to unify fragmented customer data. This enabled near real-time data transfer and advanced analytics that improved personalization and operational efficiency. Over 2 million customer records were transformed into clean, consented data—boosting lead conversions and strengthening compliance posture.

Spark New Zealand, a leading digital services provider, transformed its marketing strategy into a real-time, AI-powered data engine using Tealium and Snowflake. The result: millions in incremental revenue driven by smarter engagement and analytics.

Legal & General, one of the UK’s largest financial organizations, leveraged Tealium’s CDP integrated with Snowflake’s AI Data Cloud to enhance marketing and call center strategies—achieving a 54% increase in call-to-lead conversions.

“Together, Tealium’s real-time data collection and audience orchestration combined with Snowflake’s scalable AI Data Cloud enable brands to activate privacy-first engagement across channels, without data silos slowing them down,” said Matthew Gray, SVP of Global Partnerships at Tealium. “With seamless data flows between our platforms, customers are accelerating ROI, increasing conversions, and building a foundation for scalable, AI-powered marketing.”

Tealium will also sponsor seven Snowflake World Tour events across major cities including Toronto, Berlin, London, Stockholm, Amsterdam, Dallas, and Chicago. These events will showcase the latest innovations driving business transformation through data and AI. View all upcoming Tealium-sponsored events.

For organizations aiming to unlock the full value of their customer data, Tealium and Snowflake together deliver real-time data collection, unification, and activation—empowering personalized experiences, stronger data quality, and AI-driven insights at scale. Learn why Tealium and Snowflake are better together.

Stay up to date with the latest company news by visiting the Tealium Newsroom.

For more such updates, follow TechMedia Global.