MGID, a global advertising platform, has partnered with Integral Ad Science (IAS), a leader in media measurement and optimization, to elevate transparency and performance tracking for advertisers. This new collaboration follows the discontinuation of Oracle Moat, making IAS MGID’s go-to solution for third-party ad measurement and brand safety assurance.
With this integration, IAS’s advanced measurement technology will be embedded into MGID’s platform, offering advertisers real-time data on ad viewability, quality, and suitability. Key metrics such as attention, reach, frequency, and invalid traffic will now be readily accessible, helping advertisers better understand how their ads are being consumed across MGID’s global native advertising network.
“We’re excited to welcome IAS as our new ad measurement and optimization partner,” said Sergii Denysenko, CEO of MGID. “With Oracle exiting the ad tech space, it was crucial for us to partner with a company that shares our commitment to transparency, quality, and performance. IAS’s cutting-edge technology gives our advertisers continued confidence in the integrity of their campaigns while providing precise insights to optimize results and protect brand integrity.”
This partnership enables advertisers to tap into IAS’s robust reporting tools, measuring ad effectiveness across diverse digital channels and environments. These insights help fine-tune strategies, ensuring campaigns are delivered to the right audience in viewable, brand-safe, and fraud-free contexts.
By maximizing the value of each ad impression and enabling real-time optimization, the MGID-IAS integration sets a new standard for accountability and performance in native advertising.