Exclusive Partnership with Gifting Platform Nift Enables Personalization that Leads to Increased Brand Sentiment and Loyalty
Nift, the gift platform, announced a partnership with Klarna, the AI-powered payments and commerce network, to further enhance and personalize the Klarna customer experience through gift offers. Under this collaboration, Klarna is strengthening brand sentiment and customer loyalty with personally tailored gifts that shoppers can use toward fashion, jewelry, restaurants, music, home goods, and more—while unlocking new, recurring revenue through its commerce media network.
“We constantly look for innovative ways to elevate our customer experience by making shopping with Klarna more personal, pleasant, and rewarding,” said David Sandstrom, CMO of Klarna. “By partnering with Nift, we’re able to thank our customers for making a purchase with surprise, high-value gifts that introduce them to new brands, products, and services curated specially for them.”
Nift’s AI-powered platform matches each Klarna customer with exclusive gift options based on their preferences and interests. The gifts introduce customers to thousands of leading brands in Nift’s merchant network, including Chewy, Fabletics, HelloFresh, Laura Geller, NatureMade, Quince, and SiriusXM. Through this closed ecosystem, brands can acquire customers via a cost-effective model that drives both new demand and repeat purchases.
The partnership meets the growing demand among retail, payments, streaming, and fitness platforms for more meaningful, nonintrusive engagement strategies. As ROI on traditional advertising declines and consumers increasingly ignore irrelevant ads, consumer-facing platforms are seeking to deliver positive customer experiences that translate into long-term revenue growth.
“Klarna is a globally renowned brand with a powerful commerce network and this partnership enables the company to surprise and delight its customers in a unique way that leads to positive brand sentiment and long-term loyalty,” said Elery Pfeffer, founder and CEO of Nift. “We’re extremely proud to partner with Klarna as it strengthens its customer connections while unlocking a new, recurring revenue stream.”
Since partnering with Nift, Klarna has reported strong early results, including a 30% click-through rate and a 40% gift activation rate in the US. These gift offers are now available to Klarna shoppers in both the US and the UK, following a recent expansion.
By offering personalized gifts at key moments in the customer journey, Klarna is creating a more rewarding and authentic shopping experience designed to make customers feel valued. Nift’s proprietary data reveal that 88% of gift recipients rate their gift positively, 72% feel more favorable toward the company after receiving a gift, and 70% of redeemers plan to use the brand again.
Nift also gives consumer platforms the flexibility to present a gift at any point in the customer journey—whether as thanks for leaving a review, making a payment, transferring points, or downloading an app. Gifts can be delivered instantly during the action or later via email or push notification at the optimal time.
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