Integral Ad Science (IAS), a global leader in media measurement and optimization, has expanded its partnership with Reddit to enhance advertising transparency and performance. With the introduction of Total Media Quality for Reddit, global advertisers now gain access to advanced measurement capabilities including Viewability and Invalid Traffic (IVT) metrics across Reddit’s platform.

This integration equips brands with independent third-party analysis to validate ad performance and optimize campaigns across Reddit’s 100,000+ interest-based communities, helping advertisers ensure real user engagement and efficient media spend.

“IAS’s Total Media Quality for Reddit provides advertisers with third-party campaign insights backed by trusted and transparent metrics to help brands safeguard and scale across Reddit’s unique communities and conversations,” said Lisa Utzschneider, CEO of IAS. “Reddit continues to provide advertisers with a platform to reach highly engaged communities, and we are excited to expand our solutions to give Reddit advertisers actionable data to better inform media buys on the platform.”

Key Features of Total Media Quality for Reddit

  • Greater Transparency: Brands can verify ad placements and user engagement through IAS’s trusted third-party analysis, aligned with industry standards.
  • Comprehensive Reporting: Access in-depth metrics through IAS Signal, including Viewability, IVT, Brand Safety, and Suitability with content-level insights for informed decision-making.
  • AI-Powered Classification: Using IAS’s proprietary Multimedia Technology, ads are analyzed at scale with frame-by-frame image, audio, and text analysis to ensure accuracy.
  • Global Measurement: Coverage spans across Reddit’s web and in-app environments, including Feed, Conversation, and Takeover ad formats for both video and display campaigns.

“As Reddit’s advertising business continues to grow, this expanded partnership with IAS reinforces our commitment to providing advertisers with third-party reporting and deeper insight into their presence on the platform,” said Jim Squires, EVP of Business Marketing and Growth at Reddit. “IAS’s Total Media Quality for Reddit is an added layer of information that gives brands even greater clarity and confidence in the value of being part of conversations that matter to their business.”

Strengthening Brand Safety

This latest expansion builds on the Brand Safety and Suitability Measurement announcement made in January 2025. IAS's AI-driven technology is also integrated into Reddit’s Limited Inventory filter, supporting Reddit’s robust ecosystem of human and AI moderation, custom Brand Suitability controls, and content classification tools.

To learn more about how IAS supports digital advertising with trust and transparency, visit integralads.com.