Farmasiet Selects Agillic to Drive Scalable, Compliant, and Personalized Customer Journeys
Farmasiet, Norway’s largest online pharmacy, has partnered with Agillic to accelerate its customer engagement strategy and unlock untapped business potential through a data-driven, omnichannel marketing platform.
As a leading provider of both prescription and non-prescription medications across Norway—with pharmacists available online for immediate expert consultation—Farmasiet recognized the need for a modern engagement solution to meet its growing ambitions.
To meet their goals, Farmasiet prioritized two key requirements in selecting a new platform: robust technological capabilities to support sophisticated customer journey execution, and full compliance with European data privacy and security standards.
The choice was Agillic, and within just six weeks, the platform was fully implemented, featuring seamless eCommerce integration, advanced customer journey automation, real-time product feeds, mobile optimization, and more.
“We are convinced there is an untapped business potential and essentially chose Agillic because the platform enables us to execute on our ideas and capitalise on that potential – now and as we scale our ambitions further,” said Hilde Andersen-Gott, CTO at Farmasiet. “Compliance was a given and with Agillic’s flexibility, ‘tailored’ did not mean compromising on time to market.”
Agillic CEO Christian Samsø emphasized the alignment between the platform’s strengths and Farmasiet’s forward-thinking goals:
“We are quite proud of welcoming Farmasiet. They had set a high bar for how a platform should empower their ideas to deliver on the business potential, and our platform checked all the boxes from compliance to the ability to scale customer journeys.”
This partnership marks a strategic move for both companies, leveraging Agillic’s omnichannel marketing automation and personalization capabilities to deliver more meaningful, timely, and compliant customer experiences at scale.