Pairzon, an AI-powered marketing intelligence platform, has launched its advanced Retail Media Solution, designed to help retailers convert first-party data into a high-impact engine for growth, targeted advertising, and incremental revenue.
As retail media rises as a strategic advertising channel, Pairzon introduces an innovative model: empowering retailers to securely and anonymously share personalized audience segments with brands. This enables AI-driven retail media campaigns that optimize return on ad spend (ROAS) across both in-store and digital channels through accurate shopper targeting.
“We believe the future of retail media lies in using real data to drive real results—for both retailers and their brand partners,” said Galit Arizon, CEO and Co-Founder of Pairzon. “With Pairzon, everyday transactions become actionable insights, enabling smarter campaigns, stronger brand partnerships, and measurable bottom-line impact.”
Unlike conventional solutions dependent on third-party or modeled data, Pairzon leverages verified in-store and online transactional data to create predictive audience segments in real time. These audiences can be instantly activated across leading platforms including Meta, Google, TikTok, and more—all while ensuring full compliance with data privacy regulations like GDPR and CCPA.
Retailers also gain access to closed-loop attribution, connecting ad impressions directly to online and offline purchases. This level of transparency allows both retailers and brand partners to measure what’s working, driving informed decision-making and higher campaign ROI.
Pairzon’s solution is already trusted by global retailers and brands across verticals such as fashion, sportswear, grocery, and specialty retail. By enabling smarter segmentation, actionable insights, and performance-driven marketing, the platform supports a more strategic and measurable approach to retail media.
The launch of Pairzon’s Retail Media Solution represents a transformative leap, enabling retailers to operate as media owners—delivering more value, transparency, and performance to brand partners.
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