Tealium today announced Tealium for Auto Dealer Groups, a new solution that enables automotive dealers to unify data across locations, channels, and customer touchpoints to deliver superior customer experiences. The solution is available on The Fortellis Marketplace.

The automotive industry faces challenges such as fragmented customer journeys and limited personalization. Tealium for Auto Dealer Groups addresses these issues with real-time data activation, intelligent automation, and measurable ROI across the customer lifecycle.

Customers like Morgan Automotive Group have achieved enhanced marketing effectiveness, improved CX, and streamlined operations. Rohrman Automotive Group reported a 2X increase in lead conversions by unifying millions of customer records into clean, consented, real-time profiles powered by Tealium.

“The only way to fully capitalize on real-time customer data in automotive is to harmonize all signals and insights across channels. Tealium for Auto Dealer Groups leverages our powerful data infrastructure, making us a leader in customer data initiatives for the automotive industry,” said Jay Calavas, VP of Vertical Products at Tealium.

Key Features of Tealium for Auto Dealer Groups

  • Automated Journeys: Build dynamic experiences for both anonymous and known audiences.
  • Real-Time Insights: Identify critical buying signals in the moments that matter.
  • Omnichannel Engagement: Activate data across dealerships, call centers, websites, and mobile apps in real time.
  • Closed-Loop Optimization: Feed insights back into analytics tools for continuous measurement and improvement.

Tealium was the first to launch a CDP purpose-built for automotive and holds the AWS Automotive Competency. The platform also provides 100+ turnkey integrations with leading industry partners, including CDK, Dealertrack, Authenticom, CallRevu, and TradePending.

“Partnering with Tealium helps dealers turn complex data into clear, personalized insights that build trust and move buyers forward,” said Matthew Davis, CMO at TradePending.

“Our partnership with Tealium empowers dealers to access insights needed for personalized experiences and measurable results,” said Michelle Phelps, Senior Director of Customer Success at Authenticom.

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