Collaboration delivers scalable, accurate audience targeting across web and connected TV for marketers.

AdRoll announced that Experian’s syndicated audiences have already been adopted by 200 brands across industries such as retail, finance, healthcare, and hospitality. Since April 2025, these brands have activated Experian audiences in over 250 multi-channel campaigns, enabling faster, smarter campaigns across desktop web, mobile, and connected TV (CTV).

Through this integration, AdRoll customers can access more than 3,200 ready-to-use audiences within a streamlined workflow. Marketers can plan, launch, and measure cross-screen campaigns with greater speed and accuracy while maintaining consistent audience strategies without sacrificing scale or control.

“This is about redefining what’s possible for marketers,” said Lizzie Chapman, Vice President of Technology Partnerships at AdRoll. “The rapid adoption in just the first four months demonstrates the power of combining AdRoll and Experian audiences — delivering accuracy and simplicity to drive meaningful growth.”

Experian’s digital identity graph enhances AdRoll by connecting households and individuals through privacy-friendly identifiers, such as Mobile Advertising IDs (MAIDs) and CTV IDs. This allows marketers to estimate addressable reach accurately and activate high-quality audience signals efficiently.

“With Experian’s audiences integrated directly into AdRoll, we can move from insights to activation in record time,” said Sergio Stephano, Managing Director at Adaptia. “It’s transforming how we plan and optimize campaigns, giving clients like PDS Debt a real, data-backed advantage.”

AdRoll’s AI-powered platform unifies display, native, video, mobile, social, and CTV campaigns in a single workspace. Predictive AI optimizes performance while transparent measurement allows marketers to maximize impact, prove ROI, and drive sustainable growth.

“For fast-moving teams, clarity is the competitive edge. Together with AdRoll, we’re providing consistent audiences across screens, rapid setup, and transparent measurement at scale,” added Ali Mack, Vice President of AdTech at Experian Marketing Services.

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