NIQ Unveils Global Distribution Intelligence via Enhanced gfknewron® Platform
NielsenIQ (NIQ), a global leader in market intelligence, has announced the launch of gfknewron® Supply Chain on its cutting-edge gfknewron® platform. This marks the first time an intuitive, AI-enabled, always-on platform will provide global distributor sales data, empowering Tech & Durables businesses to manage their supply chains with greater agility and precision.
By integrating distribution data alongside existing Point-of-Sale market intelligence, consumer insights, and forecasting tools, NIQ delivers a comprehensive, real-time solution for supply chain optimization. This advancement simplifies how manufacturers, suppliers, distributors, and channel managers adapt to evolving market dynamics.
“Our clients and partners are now enabled to steer their supply value chain and distribution channel business with precision,” said Tatjana Wismeth, Head of Distribution and Supply Chain Intelligence at NIQ. “NIQ has managed to bring these complex data sets into one single platform, taking distribution and supply chain intelligence to the next level.”
The new gfknewron® Supply Chain feature provides insights based on distributor sales data from nearly 300 distributors across over 45 markets worldwide. It covers around 200 product groups, including IT, Consumer Electronics, Office, Telecom, and Small Domestic Appliances. Weekly updates and detailed tracking across 24 sales channels ensure users gain unparalleled visibility into the distribution landscape.
In collaboration with the Global Technology Distribution Council (GTDC), NIQ has developed a tool that simplifies the analysis of distributor sales data. “The GTDC is a proud partner of NIQ,” said Peter van den Berg, General Manager GTDC EMEA. “Our members are excited to contribute to this achievement, which empowers teams to easily analyze data and drive actionable insights.”
With seamless switching between modules, users can quickly identify growth drivers, brand and channel dynamics, pricing trends, and top-selling SKUs. The platform enables manufacturers and distributors to fine-tune pricing strategies and sales performance across regions, promoting better collaboration and decision-making with unified, shareable analytics.
When combined with Point-of-Sale data and consumer insights, the tool allows for smarter, more informed decision-making. Additionally, NIQ’s Forecasting module enhances strategic planning by offering visibility into future market expectations—providing a holistic view of current and future performance.