Fresha, the AI-powered booking platform for beauty and wellness, is deepening its European footprint with the appointment of Mazen Tadli as General Manager of Germany, alongside the opening of a new regional office in Berlin. The move positions Fresha to accelerate growth across the DACH region — Germany, Austria and Switzerland — some of Europe's most developed beauty and wellness markets.
A New Regional Base in Berlin
The new Berlin office will serve as Fresha's regional base for scaling commercial operations across Germany, Austria and Switzerland. The move is part of a broader global expansion that has already seen the company establish headquarters across Southern Europe, Northern Europe, and France.
Working alongside Fresha's global leadership team, Tadli will focus on growing the local team, building relationships with industry partners, and helping self-care businesses adopt Fresha's integrated booking, payments, marketplace and business management platform.
A Track Record in Regional Growth
Tadli brings more than 12 years of experience in technology, business development and commercial leadership, with particular expertise scaling digital platforms across food and hospitality.
Before joining Fresha, he spent over six years at restaurant technology company Flipdish, initially as Country Manager for DACH before being promoted to General Manager for DACH and France. Earlier in his career, he served as Head of Business Development at bloomon and held several leadership roles at foodora, including Head of Key Account Management for Germany.
"By listening to our partners and combining that local understanding with Fresha's global technology and marketplace, we can deliver meaningful value for businesses of every size"— Mazen Tadli, General Manager of Germany, Fresha
Backing a Global-First Strategy
William Zeqiri, Founder and CEO of Fresha, said the company is placing experienced commercial leaders in strategic markets as it scales globally, and confirmed Fresha is opening 100 new sales positions in Germany to support this next phase of growth.
With dedicated regional leadership now based in Berlin, Fresha aims to help businesses across Germany, Austria and Switzerland simplify their operations, connect with more clients and unlock new growth opportunities.