Iterable, the AI-powered communication platform, has launched AI Query Summary, a new addition to its Smart Segmentation feature set designed to help marketers instantly understand and explain complex audience queries. Built using Amazon Bedrock from Amazon Web Services (AWS), this generative AI innovation turns segmentation from a technical challenge into a strategic growth driver—empowering teams to work faster, reduce errors, and deliver more personalized experiences at scale.

Audience queries—the rules that define target groups based on behavior, attributes, and engagement—are the backbone of segmentation. As marketing strategies grow in complexity, these queries can include dozens of interconnected conditions, making them difficult to interpret, validate, and scale. Traditionally, marketers had to manually review intricate logic, risking errors and inefficiencies. AI Query Summary streamlines this process by automatically translating complex audience criteria into natural language, enabling teams to validate, optimize, and activate segments with speed and confidence.

Marketers at Realtors Property Resource (RPR) and Fetch are already using Iterable’s Smart Segmentation to boost engagement and uncover new growth opportunities, transforming audience segmentation from a challenge into a competitive advantage.

“The new AI Query Summary within Smart Segmentation instantly removes the guesswork from detailing an audience’s logic,” said Aaron Flatt, Director of Growth Marketing at RPR. “I often create many segments for different purposes—sometimes, I forget to leave a list description. Now, anyone on the team can see what a segment was used for, validate it, and run with it. It completely solved our handoff problem.”

AI-Powered Smart Segmentation: Smarter Segments. Bigger Impact.

AI Query Summary is part of Iterable’s Smart Segmentation feature set, which adds intelligence to Iterable’s trusted audience segmentation tool. With Smart Segmentation, marketers gain the ability to instantly understand and explain complex audience logic, reducing errors and ensuring quality—all within a simple, no-code interface.

Smart Segmentation retains the speed and flexibility of Iterable’s platform, offering near-instant queries, real-time audience counts, and the ability to combine behavioral, demographic, and AI-powered user data in one streamlined workflow.

With Smart Segmentation, marketers can:

  • Prioritize audiences using predictive attributes like Brand Affinity and Predictive Goals to focus on high-value segments that drive loyalty and revenue.
  • Build dynamic audiences across the customer journey using real-time behavioral, demographic, and custom event data.
  • Work independently in a visual, no-code interface that simplifies collaboration and removes reliance on technical support.
  • Avoid mistakes with intelligent guardrails that flag mismatches, missing logic, or conflicting conditions before activation.

AWS and Iterable: Accelerating the Future of AI-Powered Marketing

AI Query Summary is powered by Amazon Bedrock, a fully managed service that provides secure, scalable access to foundation models from leading AI providers. By embedding generative AI capabilities into its platform, Iterable enables real-time functionality with strong safeguards around privacy and responsible AI. Leveraging AWS infrastructure has also helped Iterable streamline costs and improve efficiency in delivering new AI capabilities.

“Our work with AWS is accelerating our roadmap and helping us bring powerful, secure, and deeply useful AI to the hands of every marketer,” said Andrew Boni, CEO and co-founder of Iterable. “AI Query Summary for Smart Segmentation is just the beginning. Our collaboration with AWS—and our shared commitment to responsible, scalable AI—is unlocking a whole new level of productivity and creativity for customer engagement teams.”

Iterable also uses Amazon Bedrock internally to accelerate experimentation, achieving a 50% reduction in turnaround time for research, development, and ideation. Beyond product development, Iterable and AWS collaborate on joint customer solutions—available via the AWS Marketplace—and shared thought leadership initiatives to help brands unlock the full value of their customer data. Learn more at Iterable + AWS Partnership.

Smart Segmentation is the latest milestone in Iterable’s mission to reinvent marketing with AI—rethinking workflows from the ground up to power moments-based engagement at scale, rather than layering AI onto legacy systems.

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