Havas Life Expands Global Presence with New Agency Launch in Middle East
Havas Health Network has announced the opening of Havas Life Middle East, a new agency aimed at enhancing its presence in the MENA region. This launch marks a significant step in the Havas Life group’s commitment to delivering top-tier healthcare advertising and strategic communications tailored for the region.
With a mission to inspire ideas and improve lives, Havas Life Middle East aligns with the global vision of Havas Life, serving as a key component of the Havas Health powerhouse. The move demonstrates the agency’s emphasis on reach, speed, and impactful storytelling designed to improve health outcomes worldwide.
Carlo Nakhle will lead the Middle East office as Business Director. With extensive experience in healthcare advertising, Carlo brings deep expertise in managing multinational accounts across various therapeutic areas including Diabetes, Oncology, COPD, Asthma, Dermatology, and Weight Management. His background working with leading pharmaceutical brands positions him well to drive the agency’s operations from Dubai.
“This launch underscores our commitment to expanding Havas Life’s footprint in regions where healthcare innovation is thriving—and where our clients are rapidly investing in multi-country growth across the Middle East,” said Charles Houdoux, CEO – APAC & LATAM, Havas Health Network. “With Carlo’s leadership and our team’s expertise, we’re poised to deliver creative solutions that truly transform how healthcare brands connect with their audiences.”
Havas Life Middle East will provide a wide array of services including strategic brand planning, creative development, digital health innovation, multichannel marketing, patient engagement, and disease awareness campaigns.
This launch aligns with the Middle East’s growing ambition to become a global center for healthcare excellence. By merging local insights with global capabilities, Havas Life Middle East aims to be a pivotal player in the regional healthcare communications space.
“The Middle East is a dynamic hub for healthcare innovation and growth, making it the perfect location for Havas Life’s newest office to serve our clients around the region,” said Carlo Nakhle. “Our goal is to create campaigns that not only resonate with healthcare professionals but also empower patients and communities. I am thrilled to lead this initiative and work alongside our talented team to make a lasting impact.”
Dany Naaman, CEO of Havas Middle East, added, “The launch of Havas Life Middle East represents more than just a geographic expansion—it reflects our belief in the region’s immense potential to shape the future of healthcare. With innovation ecosystems thriving in Saudi Arabia, Egypt, and the UAE, we’re excited to bring our integrated approach to health communications to the entire region.”
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