Acxiom, the connected data and technology foundation for leading global brands, announced that RafterOne is now part of the Acxiom Salesforce Practice. This integration unites Acxiom’s expertise in data and personalization with RafterOne’s deep experience in digital transformation across the full Salesforce Customer 360 platform—including sales, service, commerce, revenue, marketing, and industry-specific solutions. Together, the combined practice enables brands to activate intelligent, AI-driven insights across every Salesforce cloud and touchpoint with a single partner.

Disconnected systems, siloed data, and fragmented implementations often hinder brands from delivering consistent, personalized, and privacy-safe customer experiences. The Acxiom Salesforce Practice addresses this by integrating expertise in data, identity, content, and commerce—helping enterprises implement, connect, and optimize across Salesforce’s extensive ecosystem for smarter operations, better customer journeys, and accelerated time to value.

Key Features of the Acxiom Salesforce Practice

  • Data and Identity at the Core: Proven capabilities in identity resolution, governance, and activation unify customer data into a privacy-safe, real-time foundation for personalization.
  • End-to-End Salesforce Solutions: Full-stack services across strategy, delivery, and optimization enable faster implementation and measurable outcomes.
  • Trusted by Global Brands: Supporting leading enterprises in connecting data, content, and commerce on Salesforce to deliver personalized experiences from awareness to loyalty.
  • AI-Ready Frameworks: As an Agentforce partner, Acxiom delivers solutions to operationalize and activate Einstein AI across Salesforce clouds for real engagement at scale.

“Unifying our practice makes us a comprehensive and proven partner at a time when AI-readiness, personalization, and cross-cloud execution are top priorities,” said Jarrod Martin, CEO at Acxiom. “The Acxiom Salesforce Practice reduces partner fragmentation and helps clients scale smarter consumer experiences.”

“The breadth and depth of this practice deliver a connected, intelligence-powered Salesforce ecosystem to accelerate results and business value,” added Vikram Datla, co-founder of RafterOne.

Christine Matson, EVP & Chief Marketing Officer at Montway, shared: “Partnering with Acxiom and RafterOne has transformed our customer experience. Their unified approach enabled us to personalize every touchpoint, scale real-time engagement, and achieve measurable impact across marketing, service, and commerce.”

Proven Business Impact

A Forrester Consulting Total Economic Impact™ (TEI) Study of Acxiom’s Salesforce Services reported a 107% ROI and payback in less than six months, based on aggregated client results.

Learn more about the Acxiom Salesforce Practice at Salesforce Connections 2025, taking place June 10-12 in Chicago.

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