Listrak, a leading person-first marketing platform for retailers, has announced the expansion of its long-standing partnership with Uncommon Goods, a unique online marketplace connecting independent makers with shoppers seeking curated, one-of-a-kind designs. The expanded partnership brings together Uncommon Goods’ SMS and email programs into a single, unified platform powered by Listrak, enabling more cohesive, personalized customer engagement across channels.
Uncommon Goods, which has partnered with Listrak for over six years for its email marketing needs, chose to consolidate its SMS program with Listrak following a competitive review process. The goal is to better leverage integrated data and automation to enhance the brand’s person-first approach to marketing and customer interaction.
“At Uncommon Goods, we take a person-first approach to all aspects of our business, from our customers, to our makers and employees,” said Brian Hashemi, Chief Marketing & Analytics Officer at Uncommon Goods. “By expanding our successful long-standing Listrak partnership and consolidating our email and SMS programs within Listrak’s person-first platform, we will enhance the customer experience even further, helping ensure each customer finds the perfect item from our collection of the most unique goods anywhere in the world.”
With this consolidation, Listrak and Uncommon Goods will work hand-in-hand to transform customer data into personalized, results-driven marketing actions. The integration of email and SMS enables greater cross-channel alignment, helping Uncommon Goods engage customers with tailored messaging that resonates and drives revenue.
“With the consolidation of email and SMS, we now can leverage unified data to drive increased cross-channel personalization, enhancing customer experience and delivering increased revenue,” said Jamie Elden, Chief Revenue Officer at Listrak.
The expanded partnership represents a strategic step forward in Uncommon Goods’ commitment to delivering thoughtful, customized interactions while optimizing the impact of its digital marketing efforts.