Revolutionizing Retail Media with Pro Suite

Quartile, the world’s largest retail media optimization platform, has launched Quartile Pro Suite—a powerful upgrade aimed at giving brands a significant edge in Amazon advertising. This next-gen platform blends scalable audience targeting powered by Amazon Marketing Cloud (AMC), real-time market insights, and a conversational AI assistant to deliver unmatched performance and precision.

Quartile Pro Suite introduces three powerful tools:

  • AMC Audiences for Sponsored Campaigns: Hyper-specific audience targeting powered by AMC, enabling intelligent, algorithm-driven bidding at scale for Amazon Sponsored Campaigns.
  • MarketIQ: A centralized source for market intelligence and competitive benchmarking, offering insights into category trends, competitor strategies, and keyword opportunities.
  • AI Data Assistant: A conversational AI tool that simplifies data analysis, delivering visualizations, actionable insights, and exportable reports through intuitive queries.
“The launch of Quartile Pro Suite marks a significant milestone in our mission to empower brands with cutting-edge tools for retail media success,” said Daniel Knijnik, CEO and Co-Founder of Quartile. “By integrating advanced audience targeting, market intelligence, and easy to use AI tools, we’re turning raw data into real performance.”

Driving Measurable Results

Early adopters of Quartile Pro Suite have seen remarkable improvements in advertising outcomes using AMC-powered audience targeting:

  • A health supplement brand saw a 57% increase in conversion rates by targeting a micro-audience segment outside their usual customer profile.
  • A coffee brand achieved a 120% boost in conversions and 55% lower ACoS by leveraging AMC micro audiences for Sponsored Campaigns.
  • An eyewear company reported a 94% increase in new-to-brand sales after targeting entirely new shopper segments built from market-wide intelligence.

Availability

Quartile Pro Suite is now available as an upgrade for existing Quartile clients. New brands interested in enhancing their retail media strategies can request a demo to explore the platform’s full capabilities.

For more details, check out the official release blog or visit Quartile.com.

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