TELUS Digital Experience, a global leader in digital customer experience technology, has acquired Gerent, a U.S.-based Salesforce consultancy specializing in enterprise-scale implementations and agentic AI solutions. With this acquisition, TELUS Digital now offers Gerent’s full range of services, and the Gerent brand will be retired by the end of Q3 2025.
As a Salesforce Summit Partner, Gerent holds over 1,800 certifications across the platform and has successfully delivered more than 1,000 Salesforce projects globally. With a fully remote workforce across the U.S., Canada, India, and Australia, Gerent has logged over 1.2 million implementation hours and maintained a 4.9/5.0 customer satisfaction score.
“Gerent will further strengthen our company’s expertise in transforming the CX agent experience, including the development and implementation of agentic AI as part of our Digital Solutions service line,” said a TELUS Digital executive. “Our shared vision and complementary capabilities accelerate our strategy to create AI-enabled workforces that integrate human talent and autonomous agents for smarter, faster, and more personalized customer experiences.”
According to TELUS Digital, the acquisition unlocks significant opportunities for growth through cross-sell and upsell efforts, backed by a unified go-to-market strategy and continued innovation. Gerent’s experience with Salesforce, built over nearly two decades, adds immediate value to TELUS Digital’s professional services portfolio, especially in industries with complex, regulated environments.
Since 2008, Gerent has expanded its offerings through organic growth and strategic acquisitions. Its capabilities include digital marketing and design, cybersecurity, cloud services, and managed IT, with a client base spanning banking, healthcare, manufacturing, education, retail, nonprofits, and more. The company also offers more than 20 industry-specific accelerators designed to fast-track value realization with prebuilt assets and best practices.
“From the beginning, we built Gerent on a people-first philosophy, combining process and technical expertise with a strong focus on customer outcomes,” said Gerent’s founder. “Joining TELUS Digital is a natural evolution based on shared values, cultural alignment, and a commitment to innovation.”
Agentic AI: The Next Frontier in Automation
Agentic AI, which enables systems to autonomously make decisions and act meaningfully, is taking center stage in enterprise transformation. With economic pressures and evolving customer demands, companies are turning to agentic AI to scale service delivery, boost efficiency, and reduce costs.
Gerent has developed internal and external AI agents that support employee productivity and customer experience. These include AI sales agents capable of lead engagement and scheduling, and CX agents that provide real-time support and personalized recommendations autonomously. These capabilities integrate seamlessly with Fuel iX™, TELUS Digital’s proprietary AI platform and product suite.
Though financial terms were not disclosed, the acquisition strengthens TELUS Digital’s position as a Salesforce implementation leader. To explore more about their Salesforce consulting capabilities, visit telusdigital.com.
Caution Regarding Forward-Looking Statements
This communication includes forward-looking statements concerning anticipated benefits of the acquisition, including synergies, integration success, and future performance. These statements are subject to risks and uncertainties that may cause actual results to differ. TELUS Digital disclaims any obligation to update these statements unless required by law.
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