Strategus, a pioneer in data-driven Connected TV (CTV) advertising, has announced the launch of its cutting-edge Social Signal CTV Targeting solution, powered by generative AI (GenAI), in partnership with consumr.ai. This first-of-its-kind offering enhances CTV targeting precision by transforming real-time social signals from platforms such as Meta, Snap, Reddit, TikTok, and X (formerly Twitter) into actionable campaign insights.
Through this exclusive collaboration, marketers working with Strategus can leverage dynamic social conversations, influencers, and trending content to identify potential customers—beyond the limitations of traditional walled gardens. With these insights, brands can create finely tuned audience segments, enabling them to connect with users based on the content, influencers, profiles, and hot topics they actively engage with.
This partnership underscores both companies’ commitment to driving innovation in precision targeting for CTV advertising, giving brands unmatched capabilities to reach their ideal audiences using data-driven strategies.
“Strategus has always led the way in CTV innovation,” said Joel Cox, Co-Founder of Strategus. “With consumr.ai’s powerful GenAI capabilities, we’re connecting social signal intelligence to premium CTV delivery for the first time. Brands can now engage audiences on the biggest screen in the home based on what truly resonates with them across the digital landscape.”
Using its proprietary GenAI technology, consumr.ai analyzes massive volumes of public social data to build rich audience personas and detect intent signals. Marketers collaborate with Strategus to transform these insights into real-time audience segments, which are then aligned with programmatic CTV inventory. This enables scalable, privacy-first behavioral targeting rooted in interests, affinities, and social trends.
“This partnership is a major step forward for how social data can inform CTV advertising,” said Aman Khanna, Co-Founder of ProfitWheel, the parent company of consumr.ai. “Our GenAI capabilities surface previously untapped signals to enhance campaign planning and performance. Pairing that with Strategus’ proven CTV offerings delivers breakthrough value for advertisers.”
In a recent pilot campaign with a major Orlando-based tourist attraction, Strategus compared various targeting strategies over a three-week period, including its new social signal targeting. The results were impressive: digital ticket sales costs dropped by 23%, and event calendar conversion costs fell by 28% compared to the next-best approach. The campaign also delivered measurable increases in website visits and on-site foot traffic—demonstrating the impact of integrating real-time social insights into campaign strategy.
This launch significantly enhances Strategus’ suite of CTV targeting tools. By incorporating social signal intelligence, advertisers can now extend the utility of audience insights derived from social platforms into the premium, high-impact CTV space—fueling smarter, more effective cross-channel campaigns.