Ruder Finn, one of the world’s largest independent global communications and integrated marketing agencies, announced that Brent Mullins has joined the company as SVP, Talent and Partnerships. Reporting to Eric Petersen, Head of Digital, Brent will play a key role in expanding the agency’s celebrity and influencer engagement capabilities.
Brent brings more than two decades of experience shaping integrated marketing strategies and building talent partnerships across a wide range of industries. With a background spanning talent agencies and artist management, he helps brands stay culturally relevant through the negotiation and execution of partnerships involving advertising, sponsorships, film, television, live events, and digital content.
“I’m thrilled to welcome Brent to the Digital Integration Group at Ruder Finn,” said Eric Petersen, EVP and Head of Digital. “Brent brings deep experience across entertainment, music, sports, and brand partnerships that will be transformative for our clients. His track record of helping brands connect with the right talent will help us deliver partnerships that drive real, measurable impact.”
In his new role, Brent will enhance Ruder Finn’s Digital Integration Group with expanded partnership capabilities, including influencer marketing and talent acquisition. He will collaborate across practice areas such as Brand Experience, Technology, and Healthcare to strengthen talent relations and support meaningful, culturally aligned brand partnerships.
“Ruder Finn has a long track record of pushing what’s next, from redefining storytelling in the digital age to leading with AI, data, and emerging technologies that shape how brands connect with culture,” said Mullins. “My career has been built at the intersection of entertainment, partnerships, brand strategy, and storytelling, and I’m eager to help clients deliver work that’s culturally resonant, creatively impactful, and built for what’s ahead. I’m excited to join Ruder Finn and be part of an independent agency with global scale and a culture rooted in curiosity, collaboration, and genuine kindness.”
For more updates, follow us on TechMedia Global.