Rokt mParticle, the leading real-time customer data platform (CDP), continues the rollout of Match Boost, its latest CDP capability designed to enrich first-party audiences at the point of activation.

Match Boost improves audience match rates and increases reach across major ad platforms including Meta, Google, Pinterest, Reddit and Rokt.

The capability helps brands close the “match-rate gap” caused by missing identifiers, identity fragmentation and privacy-driven signal loss. By filling in missing identifiers, Match Boost increases the number of users recognised by downstream advertising platforms without requiring manual enrichment, new vendors or engineering support.

“Every percentage point of match-rate improvement translates into real gains in reach and efficiency,” said Jillian Burnett, SVP GTM for Rokt mParticle.

“Match Boost delivers those gains automatically. Brands get better targeting, better performance, and more value from their first-party data, all without additional engineering or vendors.”

Key Capabilities and How It Works

• Identity enrichment: Appends missing identifiers and attributes as audiences are delivered to advertising platforms.
• Broad platform coverage: Supports Meta, Google Ads, Google Marketing Platform, Reddit, Pinterest and Rokt, with additional platforms planned.
• No engineering work required: Enabled via a simple toggle within the existing Rokt mParticle audience workflow.
• Privacy-first design: Enrichment occurs only at activation and enriched identifiers are not stored in customer profiles.

Benefits and Business Impact

Brands using Match Boost are reporting meaningful improvements in audience reach and activation efficiency.

• Audience match-rate improvements ranging from 30% to over 100% across major platforms
• More efficient media spend by reaching a higher number of relevant customers
• Faster time-to-activation with no engineering or vendor onboarding required
• Frequent refreshes of third-party data to ensure up-to-date customer information

By increasing the number of matched users, Match Boost helps brands extend reach, reduce wasted ad spend and improve first-party data advertising performance.

Match-Rate Challenges Addressed

Audience match-rate gaps continue to grow due to several industry-wide challenges, including:

• Missing email, phone or device identifiers
• Privacy restrictions and third-party cookie deprecation
• Platform-specific hashing and identity fragmentation
• Users interacting across multiple devices and sessions

Match Boost directly addresses these challenges by enriching identifiers at the point of activation, ensuring more users can be recognised by advertising platforms.

Availability and Supported Platforms

Match Boost is available now for US-based audiences within Rokt mParticle’s Real-Time and Composable Audiences workflows.

It currently supports Meta, Google Ads, Google Marketing Platform, Reddit, Pinterest and Rokt, with additional markets and platforms planned for launch later this year.

How to Enable Match Boost

Brands can enable Match Boost by toggling the Match Boost control within their existing Rokt mParticle audience connection for supported advertising platforms.

Minimal setup is required, with no additional engineering work needed.