Qualcomm Expands Partnership with Adobe to Accelerate Content Creation

Qualcomm is expanding its relationship with Adobe to accelerate content creation workflows with generative AI. From resizing and localizing marketing assets to creating variations for different audiences, this collaboration will enhance the efficiency and scale of Qualcomm’s marketing campaigns.

Adobe GenStudio Applications Driving Efficiency

Applications in Adobe GenStudio—the company’s end-to-end content supply chain solution—are enabling Qualcomm to streamline personalized, on-brand marketing campaigns. Key tools include:

  • GenStudio for Performance Marketing: Helps create, resize, and translate assets across different channels, ensuring content remains on-brand while providing performance insights for optimization.
  • Adobe Express: A self-service tool allowing teams to quickly design assets aligned with brand guidelines for time-sensitive campaigns.
  • Adobe Firefly: A family of AI models that enable on-brand imagery generation for marketing assets, trained on existing IP.
  • Adobe Experience Manager (AEM): Expands Qualcomm’s content management capabilities with AI-driven “Generate Variations” for testing messaging and creative elements.

Optimizing the Content Supply Chain with AI

By connecting workflows across teams, Qualcomm is optimizing its content supply chain and enabling greater self-service through AI. With Adobe GenStudio, the company can efficiently produce thousands of assets weekly, boosting productivity and creative impact across its marketing organization.

Executive Perspectives

“Qualcomm has delivered technology breakthroughs that have reshaped industries for over 40 years, and we are in a unique position to power the next era of AI transformation,” said Don McGuire, senior vice president and chief marketing officer at Qualcomm. “Adobe GenStudio will enable our teams to produce high-quality, personalized assets faster and more efficiently, unlocking new levels of productivity and creative impact.”

Varun Parmar, general manager of Adobe GenStudio and Firefly Enterprise, added, “Achieving personalization at scale is a major growth lever for businesses, but inefficient content supply chains often slow down an organization’s ability to customize experiences. Adobe GenStudio brings together AI, creativity, and marketing solutions for Qualcomm to dramatically increase output while maintaining high quality.”

Enhancing Existing Adobe Investments

Qualcomm’s marketing workflows are already supported by Adobe Workfront for work management and Marketo Engage for marketing automation. The addition of GenStudio applications further strengthens these capabilities, ensuring alignment between content experiences and customer behaviors.

Shaping the Future of Marketing

By partnering with Adobe, Qualcomm is setting a benchmark for how enterprises can optimize content supply chains with AI. This collaboration highlights the growing importance of personalization, efficiency, and innovation in today’s competitive, attention-driven economy.

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