Quadient has been named a Leader in the SPARK Matrix™: Customer Communication Management (CCM) 2025 by QKS Group.
The SPARK Matrix™ by QKS Group evaluates vendors based on two key dimensions: technology excellence and customer impact. This comprehensive analysis provides insights into global market dynamics, emerging trends, competitive positioning, and vendor capabilities. The SPARK Matrix is designed to support decision-makers in evaluating and comparing providers to better understand how different vendors stack up in the market.
Quadient’s recognition as a Leader in this year’s SPARK Matrix highlights its continued commitment to excellence in customer communication management. The company's platform is known for being robust and scalable, catering to complex communication requirements. It enables organizations to enhance customer engagement through modernized, digital-first strategies. Quadient’s strengths lie in its ability to integrate innovation—such as AI-driven automation and journey orchestration—with enterprise-grade reliability and flexibility, positioning it as a trusted partner for organizations around the world.
QKS Group defines Customer Communication Management (CCM) as “a platform that enables organizations to efficiently create, manage, and deliver personalized and consistent communications across various channels throughout the customer lifecycle.” These platforms bring together multiple communication channels—print, email, SMS, and web—within a centralized system. The result is improved operational efficiency, regulatory compliance, and a more cohesive customer experience.
Saurabh Raj, Senior Analyst at QKS Group, commented, “Quadient continues to deliver strong value in the CCM space through a platform that balances performance, flexibility and innovation. Its focus on supporting high-volume, compliant communications alongside real-time journey orchestration and AI-driven modernization makes it a compelling choice for organizations with complex communication needs. It supports multiple deployment models, including on-premises, hybrid, and cloud environments, enabling customers to align technology with their broader IT and regulatory strategies.”
Chris Hartigan, Chief Solution Officer, Digital at Quadient, added, “We are honored to be positioned as a Leader on the SPARK Matrix for CCM. We believe this recognition reflects Quadient’s commitment to innovation in AI-powered automation. The AI-powered and machine learning capabilities of Quadient’s platform enable organizations to create and deliver hyper-personalized, effective customer interactions. These meaningful interactions strengthen customer relationships and support organizations in regulatory compliance.”