PR Boutiques International™ (PRBI), a global non-profit network of founder-led boutique public relations firms, announced the addition of five new agencies to its worldwide roster: Ascendant Branding Group in Delaware, USA; Blend PR in Toronto, Canada; Brantta Communications in Rio de Janeiro, Brazil; Element C in Munich, Germany; and Loebell Nordberg in Vienna, Austria.
With these new members, PRBI strengthens its presence across North and South America and Europe, bringing its total network to 25 agencies. Each firm contributes expertise in lifestyle, CEO branding, corporate reputation, and crisis communications—further advancing PRBI’s mission to unite boutique-level service with global perspective.
“Welcoming these five exceptional agencies underscores PRBI’s continued growth and evolution,” said Julia Labaton, President of PRBI and founder of RED PR. “Blend PR, Ascendant Branding Group, Brantta Communications, Element C, and Loebell Nordberg each bring deep expertise and cultural insight, expanding the value our network delivers to clients around the world.”
Quotes from New Members
Ascendant Branding Group (Delaware, USA) – “As the leading global CEO branding firm, we help executives and companies build visibility, credibility, and revenue. PRBI offers an extraordinary platform to collaborate internationally and extend the impact of our work.” – Raoul Davis, CEO
Blend PR (Toronto, Canada) – “For 15 years, Blend PR has specialized in elevating lifestyle and beauty brands. Joining PRBI allows us to bring our Canadian expertise to a global stage while offering our clients access to world-class international partners.” – Chris Binet, Founder & President
Brantta Communications (Rio de Janeiro, Brazil) – “Brantta is a strategic communications agency that helps organizations make sense of complexity — from building brands to navigating crises. By joining PRBI, we connect with a global community that shares our belief in the power of communication to drive business results. We’re proud to bring our experience from one of the world’s most dynamic and demanding media markets.” – Joao Marcello Erthal, Co-Founder & CEO
Element C (Munich, Germany) – “Joining the PRBI network marks a pivotal moment for Element C — it enables us to bring our Munich-based expertise in strategic communications, design and digital storytelling to a broader international platform, while drawing on the collective strength of boutique partners around the globe.” – Christoph Hausel, Co-Founder
Loebell Nordberg (Vienna, Austria) – “For almost 25 years, Loebell Nordberg has helped brands communicate with clarity and impact across industries, ranging from legal services to hospitality to retail, with a special focus on strategic and crisis communications when needed. We are excited to collaborate within PRBI and further strengthen our clients’ ability to connect across borders.” – Annabel Köle-Loebell & Grazia Nordberg, Managing Partners
Expanding the PRBI Network
PRBI is an international collective of independent boutique PR firms led by senior practitioners with decades of experience in top agencies and corporations. Through close collaboration across markets, PRBI members provide clients with the personalized attention of boutique firms paired with the reach, insight, and specialization of a global network.
The announcement comes ahead of PRBI’s Annual General Meeting in Paris this April, where members will explore the shifting communications landscape, including AI’s influence on PR, the rise of disinformation, and the future of global media.
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