North American agency group Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, has announced the acquisition of Yeoman Technology Group. Yeoman is a leading consultancy specializing in the management, optimization, and execution of organic and paid Retail Media strategies across Amazon, Walmart, Target and other retail platforms. Terms of the deal were not disclosed.
This marks MTP’s tenth brand acquisition since its founding and further strengthens its growing roster of specialized agencies. With steadily increasing client demand across North America over the past year, Meet The People’s Creative, Commerce, Media, Performance, and Retail Media teams are projected to expand to 800 full-time employees in the U.S. and Canada.
“This acquisition significantly enhances our Retail Media and Performance Marketing capabilities at a time when brand success on platforms like Amazon, Walmart, and Target has become critical to overall business growth,” said Tim Ringel, Meet The People Founder and Global CEO. “By integrating Yeoman’s specialists and proprietary technology, we’re doubling down on our commitment to provide clients with the deep digital shelf expertise they need in today’s complex retail media landscape.”
Founded in 2009 by Michael Healey in Portsmouth, New Hampshire, Yeoman Technology Group has built a reputation as a trusted consultant to multi-channel brands. The firm specializes in helping companies grow direct-to-consumer (DTC) ecommerce, Amazon, and marketplace channels without disrupting existing sales structures.
Healey will remain with MTP to support continued growth within the Retail Media space. He will report to Allison Potter and Joseph McConellogue, Co-CEOs of Swell Media.
“Joining MTP gives Yeoman the opportunity to scale our expertise across a much broader client base while maintaining the specialized approach that has made us successful,” said Healey. “Our team is thrilled to collaborate with MTP’s diverse agencies and leverage our combined capabilities to deliver even stronger results for clients in the rapidly evolving retail media ecosystem.”
For more such updates, follow us on TechMediaGlobal.