Magnite, the largest independent sell-side advertising company, leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, according to the latest Jounce Supply Benchmarking Report. Magnite’s comprehensive coverage in the CTV ecosystem maintains a more than 24% lead over the next company in the study.
Magnite is the only sell-side advertising company that has direct relationships with leading media owners including Disney and Netflix, in addition to long-standing partnerships with publishers including Roku, Warner Bros. Discovery, and others. Magnite has preferred integrations with over 90% of its CTV supply partners, making it the most comprehensive place to access differentiated supply, unique first-party data, and content signals.
“Magnite helps us make our advertising business more dynamic, more efficient, and more scalable — they’re a valuable partner,” said Miles Fisher, Senior Director, Strategic Advertising Partnerships at Roku. “Their advanced capabilities and programmatic expertise maximize the value of Roku’s premium inventory, while delivering better outcomes for buyers.”
“Magnite’s unparalleled CTV footprint opens many doors beyond simply having greater access to inventory,” said Dan Fox, Global Chief Investment Officer at IPG Mediabrands. “As a result of Magnite’s direct relationships with media owners, we gain unique supply-side insights that can optimize targeting and improve performance. The transparency and control Magnite offers ensures we can execute high-quality campaigns with confidence, delivering better outcomes for our clients in an increasingly fragmented media landscape.”