Modernized Branding Reflects JO’s Legacy and Vision for the Next 100 Years
Japs-Olson Company (JO), a premier provider of direct mail and commercial print solutions, has unveiled a bold new brand identity aimed at propelling the company into its next century of innovation and growth.
This refreshed identity reflects JO’s longstanding dedication to continuous improvement, customer success, and operational excellence—values that have earned the trust of top brands across industries such as finance, healthcare, insurance, retail, and nonprofits nationwide.
Renowned for its in-house print, envelope, and mailing capabilities, JO simplifies the direct mail process with a unified schedule and operational efficiencies that result in faster in-home delivery and improved return on investment for clients.
“Our new brand is a reflection of who we are today and where we’re headed tomorrow,” said Karen Danielson, Vice President of Marketing & Transformation at JO. “It honors the rich legacy that has defined JO for over 100 years, while signaling our ambition to lead the industry forward in a meaningful way.”
As part of the rebranding initiative, JO introduced a set of refreshed core values—focused on progress, accountability, collaboration, and delivering measurable impact for clients. The company’s new visual identity features a sleek, modern design and messaging that reinforces its role as a high-performance partner in a rapidly evolving market landscape.
“Direct mail continues to be one of the most effective marketing channels for ROI—but the way businesses use it is evolving,” Danielson added. “JO is evolving too, to meet those new needs. From empowering our clients’ visions to delivering results that matter, we believe every step forward should create a lasting impression. That belief is now embedded into our visual identity as well.”
With over 720,000 square feet of production space and more than two billion mail pieces produced annually, JO ranks among the top four direct mailers in the U.S. The new brand underscores the company’s commitment to investing in its people, technology, and processes—delivering faster speed to market, greater efficiency, and stronger outcomes for clients across the country.