Ipsos, one of the largest
market research
companies in the world, today announced the launch of Ipsos RISE: a ground-breaking platform for modern brand, risk and reputation management.
Powered by AI and perfected by Ipsos’ world-class Corporate Reputation and Public Affairs experts, Ipsos RISE (Reputation Intelligence for Strategic Evaluation) is designed to guide organizations with confidence as they navigate today’s complex and fast-moving corporate risk landscape.
“With brands and businesses expected to solve societal wrongs, positively impact their communities, and lead on ESG issues – all while delivering value to shareholders and stakeholders –reputation management has never been more critical or more challenging,” said
Lorenzo Larini
, CEO of Ipsos North America.
“Combining the speed and efficiency of digital data solutions with the analytical rigor of survey-based research, Ipsos RISE delivers a unique and focused solution for the evolving needs of brand and communications leaders, risk managers, and public affairs teams.”
From a single, easy-to-navigate interface, Ipsos RISE synthesizes traditionally disparate sets of data – including news, social media, survey and regulatory data, and more – into a single source of truth, equally useful for high-level insights and granular analysis.
Ipsos RISE offers organizations a flexible, efficient, and agile alternative to the increasing cost and complexity of competing options – without sacrificing depth or methodological rigor. As a solution set designed with the needs of modern communications and corporate affairs teams in mind, RISE insights are available through an optional 24/7 on-demand platform, or in the form of focused reports, offering a quick turnaround on issues reporting, emerging risk sensing, competitive and campaign monitoring, regulatory risk exploration, and more.
“With more data, strategic use of AI, and the backing of Ipsos’ best-in-class expertise, Ipsos RISE delivers streamlined insights business leaders need to act swiftly and with confidence,” said
Jason McGrath
, head of Ipsos’ U.S. Corporate Reputation team. “The solution positions teams to spot and manage risk upstream. Instead of firefighting in a crisis, Ipsos RISE offers a path to proactive issues and risk management.”