InteLogix Announces Plans to Acquire Egypt-Based Athear to Accelerate Global Expansion

InteLogix, a leader in Customer Experience (CX) and Accounts Receivable Management (ARM), has announced its intent to acquire Athear for Marketing Services Co. (“Athear”), a customer experience managed workspace and staff augmentation provider headquartered in New Cairo, Egypt. The acquisition is expected to be finalized later this year and marks InteLogix’s strategic entry into the EMEA region and key European markets, including the GCC, UK, Germany, France, Luxembourg, Belgium, and Switzerland.

This move will significantly expand InteLogix’s global footprint and establish a multilingual service hub in New Cairo. The hub will support services in Arabic, Turkish, French, German, Spanish, and Portuguese. Egypt was chosen for its abundant skilled talent, cost competitiveness, and strong infrastructure—factors such as robust fiber connectivity, time zone compatibility with Europe, and government incentives make it an ideal location for tech and export services.

The addition of New Cairo complements InteLogix’s smart-shoring model, providing clients with a balanced mix of nearshore, offshore, and North American delivery centers to meet performance, cultural alignment, and cost objectives.

Athear serves globally recognized brands and brings a strong regional reputation as a trusted CX provider. The acquisition also expands InteLogix’s capabilities with professional employer organization (PEO) and human resources organization (HRO) services.

“This planned acquisition is an important step in helping our clients navigate rising operational costs in Europe and North America,” said Mario Baddour, CEO of InteLogix. “It allows us to tap into a highly skilled, multilingual workforce while enhancing our digital-first model with LogixSuite. Our goal is to deliver smarter, more efficient solutions grounded in cultural fluency and operational excellence.”

Known for its white-glove service and deep customer support expertise, Athear is poised to bring added strength to InteLogix’s global operations.

“This alignment with InteLogix reflects the values and reputation we’ve built,” said Tarek Ziden, Chairman and CEO of Athear. “We’ve earned global trust through consistent quality, and this partnership promises to expand our reach while preserving our momentum.”

With a 68-year heritage across sectors such as financial services, telecommunications, healthcare, and retail, InteLogix continues to expand internationally with a focus on flexibility, cost optimization, and localized expertise.

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