Fluent, Inc., a leading provider of commerce media solutions, announced the formation of its first-ever Board of Advisors. This strategic initiative unites industry leaders with expertise in ecommerce, digital marketing, and consumer technology to accelerate the growth of Fluent’s Commerce Media Solutions and support ongoing innovation.

The Board will collaborate with Fluent’s executive team to guide strategic decision-making, strengthen brand and advertiser partnerships, shape the product roadmap, and identify new revenue opportunities within the evolving commerce media ecosystem.

An Elite Group of Industry Trailblazers

Fluent’s Board of Advisors includes a distinguished lineup of executives known for scaling high-growth businesses, leading digital transformation, and building world-class consumer experiences:

Drew Cashmore

Drew Cashmore is a commerce executive with extensive experience building intrapreneurial ventures for global retailers. As a former executive and original architect of Walmart Connect in the U.S. and Canada, he helped scale the business beyond $2 billion, driving initiatives in branding and in-store advertising. He has also served as CMO of Firework, a SoftBank-backed live shopping platform, and is currently Co-Founder and Managing Director of Adaptive Retail Group. Drew is also a startup advisor, angel investor, public speaker, and retail innovation thought leader.

Charlie Cole

Charlie Cole brings deep expertise in digital transformation and ecommerce across entrepreneurial and corporate settings. A two-time turnaround CEO, he led modernization at Tribute Technology and FTD with a consumer-first approach. Previously, he was the first Global Chief eCommerce Officer for Samsonite and Chief Digital Officer at Tumi, guiding digital strategy across both brands. He has also held leadership roles at Reckitt Benckiser, Lucky Brand Jeans, and now serves as President of XGEN, delivering generative AI solutions to ecommerce brands.

Shawna Hausman

Shawna Hausman is a seasoned ecommerce and digital marketing executive who has advised high-growth brands such as Alloy Health, Womaness, and WorkMoney through her consulting practice. Formerly CMO at FSA Store, she led a 300% revenue increase, contributing to its acquisition by H.I.G. Capital. Shawna has held leadership roles at Victoria’s Secret, Esprit, West Elm, Mission Athletecare, and American Eagle. She also serves on the Board of Advisors for CommerceNext, a leading ecommerce and marketing community.

Jennifer Olsen

Jenny Olsen is a marketing leader recognized for transforming consumer brands. As CMO of Caleres (NYSE: CAL), she reimagined the marketing strategy, increasing loyalty and revenue across a $3B portfolio of footwear brands. She also served as CMO of UNTUCKit, driving a 100% revenue increase. Jenny has held leadership roles at Crate & Barrel, Yahoo!, and Gap Inc., and currently serves on the boards of Vessi and Fair Harbor.

Brian Wong

Brian Wong is the Founding Partner at Ascii Ventures, investing in fintech, Web3, SaaS, ecommerce, and martech startups. He previously co-founded Kiip, a mobile rewards platform that pioneered “moments marketing,” partnering with major global brands such as Amazon, Target, and McDonald’s before its acquisition in 2020. Recognized on Forbes’ “30 Under 30” and AdAge’s “Creativity Top 50,” Brian is also the author of The Cheat Code, a bestselling guide to entrepreneurial success.

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