Texas-based grocer Brookshire Brothers has officially completed its implementation of Cognira's PromoAI, giving its teams a unified, AI-powered platform to plan, forecast, and analyze promotions from a single view. The go-live marks a new phase for the century-old, employee-owned retailer as it moves from adoption into full-scale optimization.
A Milestone Partnership Goes Live
Cognira, a leading provider of AI-powered promotion management solutions, announced that Brookshire Brothers has completed its PromoAI implementation and is now advancing the platform across its promotional operations. The retailer selected PromoAI for its AI-driven forecasting, workflow automation, and deep promotional performance analytics, capabilities designed to help deliver more relevant offers, strengthen cross-functional collaboration, and drive measurable promotional ROI.
The deployment follows an extensive evaluation process in which Brookshire Brothers weighed multiple vendors before choosing Cognira as its promotion management partner.
"Cognira has collaborated with our team to understand our business needs, kept us aligned throughout the implementation process, and delivered a platform that sets us up for success."— John Alston, President and CEO, Brookshire Brothers
What PromoAI Delivers
With the platform fully operational, Brookshire Brothers' teams can now plan and manage promotions from a single, centralized platform accessible across functions, forecast financial outcomes with greater confidence, and optimize promotional activity to reduce inefficiencies.
The platform also allows teams to evaluate promotional effectiveness after each event, feeding those insights back into future planning cycles for continuous improvement.
Voices Behind the Launch
Dr. Hatem Sellami, Founder and CEO of Cognira, called the go-live a milestone the team had anticipated since day one, noting that Brookshire Brothers approached the rollout as a true partnership from the very first conversation.
Luke Anderson, VP of Delivery at Cognira, added that what stood out about the launch was how invested the Brookshire Brothers team remained at every stage of implementation, a commitment already reflected in the early results.