Braze Launches New Shopify Partnership and eCommerce Features

Braze (Nasdaq: BRZE), the leading customer engagement platform, has announced a new strategic partnership and integration with Shopify. Alongside this partnership, Braze is launching new features and templates designed to personalize shopper engagement, providing eCommerce brands with real-time insights into customer preferences. These enhancements allow marketers to create impactful campaigns more efficiently, strengthening customer relationships and driving business growth.

The Braze Customer Engagement Platform offers a real-time, cross-channel solution for brands of all sizes. With features such as the Braze Data Platform, BrazeAI™, and native cross-channel capabilities, brands can unify customer insights to deliver highly personalized experiences. Companies like e.l.f. Beauty, Hugo Boss, Gymshark, Gap, and Overstock already leverage Braze for their eCommerce operations.

“At e.l.f. Cosmetics, we know that truly understanding our consumers allows us to serve them better,” said Brigitte Baron, Senior Director, Global CRM & Customer Growth at e.l.f. Cosmetics. “With Braze, we can create personalized, data-driven experiences that resonate with our community, ensuring every interaction is meaningful rather than just another message.”

Real-Time eCommerce Insights with Braze and Shopify

The new Braze-Shopify integration enables enterprise brands to seamlessly merge Shopify’s eCommerce capabilities with Braze’s real-time engagement platform. This integration supports:

  • Bi-directional commerce data flow to enhance identity management and personalization.
  • Visitor data and product metafields from Shopify to enable customized shopping experiences.
  • Higher conversions, improved customer retention, and increased lifetime value.

“At Shopify, we are committed to making commerce better for everyone,” said Dale Traxler, Director of Technology Partnerships at Shopify. “Our plug-and-play integration with Braze allows brands to act on insights across both platforms, creating more engaging shopping experiences in the moments that matter.”

Accelerating eCommerce Success with Native Capabilities

New eCommerce data schemas and templates help brands quickly understand shopper behavior and implement real-time marketing actions:

  • Pre-defined eCommerce events: Marketers can activate use cases like Abandoned Cart campaigns to see immediate ROI. (Q1 2025 for Shopify users, Q2 2025 for non-Shopify users)
  • Pre-built campaign templates: Ready-to-use Canvas (Q1 2025) and email templates (Q3 2025) aligned with industry best practices make it easier to launch visually engaging and effective campaigns.
  • Drag-and-drop landing pages: Quickly create promotional landing pages to grow email, SMS, and WhatsApp lists. (Q1 2025)

No-Code Personalization for Cross-Channel Engagement

Braze is introducing advanced personalization tools that enable brands to create richer shopping experiences across WhatsApp and email:

  • No-code product personalization: Marketers can use a drag-and-drop email composer to align products with customer interests for hyper-targeted messaging. (Q3 2025)
  • WhatsApp Commerce: Leverage Meta Catalogs to create dynamic product messages and in-thread shopping experiences.
  • Enhanced WhatsApp capabilities: New features such as rich media support (videos), WhatsApp Lists, and click tracking help merchants improve customer engagement and retargeting. (Q2 2025)

“We built Braze to be flexible and powerful for brands across industries, allowing them to create relevant, engaging experiences,” said Kevin Wang, Chief Product Officer at Braze. “By expanding our offerings for eCommerce and partnering with Shopify, we are making it even easier for marketers to engage consumers throughout their entire journey.”

eCommerce brands looking to enhance their customer engagement strategies can explore the latest solutions from Braze here.