8×8, Inc. (NASDAQ: EGHT), a leading global business communications platform provider, has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging. The acquisition accelerates 8×8’s strategy to deliver end-to-end customer engagement across the Asia-Pacific region.

This move expands 8×8’s APAC-native messaging, automation, and customer engagement capabilities, strengthening support for enterprise and public-sector organizations across Asia-Pacific that require secure, high-volume communications with local relevance and regional scale.

“Maven Lab brings deep experience delivering packaged, outcome-oriented messaging solutions that customers can deploy quickly. Together, we will expand our ability to help APAC organizations run secure, high-volume customer communications across more channels, with expanded regional coverage and support.”

Strategic Expansion in CPaaS

The integration of Moobidesk — Maven Lab’s cloud-based customer engagement and messaging platform — into the 8×8 Platform for CX will deliver a more scalable, unified, and comprehensive solution for the region. This enhances enterprise messaging performance while expanding support for a broader range of customer interaction channels.

The combined teams will explore enhancements such as richer interaction experiences, smarter automation, and support for emerging channels. Together, 8×8 and Maven Lab aim to help organizations across industries including finance, eCommerce, healthcare, logistics, and travel improve the speed, consistency, and governance of customer communications.

“Joining forces with 8×8 is a step-change for what our customers can do next. We are bringing Singapore-built messaging and engagement capabilities together with 8×8’s global scale, security, and CPaaS expertise so organizations across Southeast Asia and beyond can launch richer customer journeys faster, automate more intelligently, and communicate with greater reliability.”

Real-World Impact Across APAC

Maven Lab’s platforms are already trusted by organizations across healthcare, media, and transport sectors, delivering millions of customer engagements, outreach, and notification messages annually.

With access to 8×8’s global scale, regional data centers, and enterprise-grade compliance, customers are expected to benefit from improved throughput and reliability, stronger data protection, and enhanced security through advanced fraud prevention and authentication. The combined capabilities will enable more sophisticated automation and truly omnichannel customer engagement experiences across APAC.