Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, has been named a winner in the 2025 Artificial Intelligence Excellence Awards by the Business Intelligence Group. This recognition highlights Viant’s innovation in AI and its commitment to empowering marketers with advanced automation solutions.
Revolutionizing Programmatic Advertising with ViantAI
ViantAI was awarded in the Advertising, Marketing & Public Relations category for its transformative impact on programmatic advertising. As an autonomous product within the Viant Demand-Side Platform (DSP), ViantAI streamlines every stage of the media planning process through an intuitive chat interface. It continuously optimizes ad placements throughout the campaign’s lifecycle, enabling marketers to focus on strategy and creativity instead of manual adjustments.
Since its launch in September 2024, ViantAI has significantly enhanced digital advertising efficiency by automating complex tasks, saving marketers valuable time, and improving campaign performance.
Industry Recognition and Continued Innovation
“We are incredibly honored to receive the AI Excellence Award for ViantAI,” said Tim Vanderhook, CEO and Co-Founder of Viant Technology. “This award is a testament to our team’s dedication and our relentless drive to innovate. We look forward to pushing the boundaries of AI-powered advertising and continuing to shape the industry’s future.”
This marks Viant’s second consecutive win from the Business Intelligence Group, following its recognition in the Internet and Technology category of the 2024 BIG Innovation Awards for its AI product suite. These accolades reaffirm Viant’s commitment to advancing AI-driven automation in advertising, helping marketers achieve measurable success with greater efficiency.
Driving AI Innovation in Advertising
“AI applications in business are evolving rapidly, and it is through the efforts of companies like Viant that we see real-world applications driving change,” said Russ Fordyce, CEO of the Business Intelligence Group. “ViantAI exemplifies the kind of innovation and leadership that is shaping the future of artificial intelligence.”
The Artificial Intelligence Excellence Awards recognize the most innovative companies, technologies, and professionals leading the way in AI development. Winners are selected by a panel of industry experts who evaluate nominees based on their creativity, impact, and measurable success in AI-driven solutions.