SOCi helps marketers transform visibility into action, chaos into clarity, and trust into ROI in today’s fragmented digital landscape.

With traditional search declining and consumer discovery splintering across platforms like Google, TikTok, Reddit, and AI-driven answers, enterprise marketers are struggling to adapt. According to SOCi’s 2025 Consumer Behavior Index (CBI), this fragmentation is eroding visibility, relevance, and trust for brands that rely on outdated search strategies.

The Total Economic Impact™ (TEI) of SOCi, a commissioned study conducted by Forrester Consulting in May 2025, highlights a solution: consolidating local digital marketing efforts onto a single, AI-powered platform designed for the complexities of modern discovery. The study revealed that a composite organization using SOCi achieved:

  • Efficiency Gains: SOCi reduced the time required to manage listings, social profiles, and reviews by 75%, reclaiming over 55,000 hours annually per store. This proved critical for corporate teams with limited resources and local operators lacking marketing expertise.
  • Business Growth: Brands using SOCi experienced an 8% increase in digital traffic and a 20% boost in conversion rates, outperforming peers facing declining search demand.
  • Customer Loyalty: By enabling authentic, community-focused digital experiences, SOCi drove a 3% increase in repurchase rates and $1.36 million in loyalty-based revenue over three years.

“Marketing has never been more complex, and the pressure on multi-location teams has never been greater,” said Monica Ho, Chief Marketing Officer at SOCi. “Consumers no longer rely on one platform for discovery. They move between AI tools, social media, reviews, and forums in search of authentic validation before making decisions.”

SOCi’s 2025 CBI further reveals that 95% of consumers still place more trust in human validation than AI recommendations. As a result, TikTok, Instagram, and review platforms have become vital decision-making hubs, while AI search engines like ChatGPT increasingly rely on user-generated reviews for local recommendations. In this fragmented landscape, consolidation has become essential to maintaining visibility, trust, and competitiveness.

“For brands to not only keep up but lead in this fragmented discovery era, they must consolidate their tools, streamline execution, and empower both corporate teams and local operators to build their visibility and trust at scale,” Ho added. “That’s exactly what SOCi delivers.”

According to the TEI study, SOCi unlocked $2.11 million in efficiency gains from an accelerated digital presence, proving that fragmented discovery doesn’t require more tools — it requires the right one.

Download the full 2025 Forrester TEI study of SOCi to view the complete ROI analysis and business impact. You can also sign up for an exclusive webinar on June 25, 2025 to explore the findings, hear customer outcomes, and learn how SOCi is solving fragmented discovery at scale.

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