Seatpin, a Europe-based ticket marketplace widely preferred in the global secondary ticket sector, is introducing a major innovation to the industry by becoming the first company to implement AI-powered chat assistant technology.

Before OpenAI publicly announced its “Apps in ChatGPT” infrastructure, Seatpin had already integrated a similar conversational system into its own platform. This allows users to purchase tickets through natural dialogue while also receiving alternative and recommended events in real time.

Reinventing the Ticket Discovery Experience

Seatpin is transforming how users interact with event marketplaces through its AI-powered chat interface, PinAI, for which the company has applied for registration. Unlike traditional filtered search experiences, PinAI enables users to engage in a natural conversation that adapts dynamically to their needs.

By analyzing user intent in real time, PinAI instantly surfaces the most relevant tickets from thousands of events, removing friction from the discovery and purchasing process.

“A user can find the best ticket for an English football match while planning a suitable festival for their upcoming Amsterdam trip and purchase the ticket of their choice in just a few steps,” said Galin Ananiev, Founder and CEO of Seatpin.

From Transaction to Personalized Experience

Enhanced with interactive buttons and visual components, PinAI transforms ticket purchasing from a static transaction into an intuitive and personalized experience. Users can explore events, compare options, and complete purchases seamlessly within a single chat interface.

Beyond buying tickets, Seatpin also supports ticket resale. Soon, users will be able to manage listings, reprice tickets, and complete transfers directly through PinAI—centralizing the entire buying and selling lifecycle in one conversational flow.

A Pioneering Step in AI-Driven Marketplaces

Seatpin’s long-term vision is to deliver a fully integrated, chat-based ticket management ecosystem. This approach closely mirrors OpenAI’s newly introduced “apps” architecture, which allows applications to operate within ChatGPT.

However, Seatpin implemented this concept weeks before it became publicly available—marking a pioneering achievement within the secondary ticket marketplace.

Aligned with the broader vision of conversational AI, PinAI stands among the earliest real-world examples of AI-driven commerce in ticketing. Seatpin’s innovation enables faster, more natural, and more accessible experiences for users buying and selling tickets worldwide.