Global independent marketing and communications firm, FINN Partners, has acquired RICE Communications (RICE), a 60-strong,
Singapore
-based, strategic communications and
public relations
consultancy, with expertise in travel, technology, corporate and consumer public relations across the
Asia-Pacific
region. Bolstering FINN’s sizable existing presence in
Singapore
, the addition of RICE will amount to nearly 100 total employees in that market, making FINN one of the largest PR firms in
Singapore
, and establishing its
Singapore
office as one of the five largest offices among its 34 offices around the world. The move also adds new FINN offices in
Thailand
and
Myanmar
, in addition to building on the firm’s presence in
Hong Kong
and reinitiating the firm’s presence in
the Philippines
, ensuring FINN can offer support to clients across all key Southeast Asian markets. The firm will be known as “RICE, A FINN Partners Company.”
James Brasher
, RICE Managing Partner, joins FINN as managing partner and lead for the agency’s combined
Singapore
office.
RICE becomes part of the FINN APAC region, overseen by
Howard Solomon
, founding managing partner, who also leads FINN efforts on the West Coast of the US. In his new role, Brasher will grow the firm’s reputation as a communications and public relations powerhouse in
Asia Pacific
. He will also become a member of the APAC leadership team, working closely with regional leaders in
Greater China
,
India
, and
Malaysia
. As part of this transition,
Naeema Ismail
takes on a new regional role in Strategic Business Development & Crisis Communications,
Asia Pacific
. She will focus on expanding new business opportunities across key sectors. In addition, she will drive crisis communications advisory across the region. Naeema will also lead the development of structured crisis training services, alongside media and presentation coaching, to further enhance FINN’s client offerings and regional expertise. There are no staff redundancies.
Founded in 2009 by
Sonya Madeira
, RICE has earned a strong reputation as a true pan-regional voice of authority on strategic communications, with deep roots across APAC. RICE has been recognized for its all-round excellence, winning numerous Agency/Consultancy of the Year awards in its market as well as multiple awards for being a Best Place to Work by the communication industry’s highest bodies, including the ICCO, IPRS, PRovoke Media, PRCA and PRWeek Asia. The firm’s diverse portfolio of current clients include: Audi, B&O, Exabeam, FICO, Klook, UiPath and WWF.
“From the beginning, my vision for FINN Partners has been to create a world-class agency with unmatched depth of sector expertise and integrated services to benefit clients wherever they are in the world,” said
Peter Finn
,
FINN CEO
and founding partner. “We have made great progress transforming from a leading US agency to a true global player. We established
London
as our European headquarters, expanding our expertise in consumer, tech, health, travel and
financial services
to the EMEA market. Recognizing the increasing importance of
Asia
as one of the fastest-growing economic zones globally, we expanded into the region several years later with
Singapore
as our
Asia
headquarters, offering deep expertise in B2B and tech, followed by the addition of integrated travel and lifestyle agency CatchOn, with offices in
Hong Kong
,
Shanghai
and
Beijing
. We also bolstered our global health expertise and integrated marketing capabilities with the addition of SPAG in
India
. The acquisition of RICE builds on our collaborative approach to growth. Given our expansive footprint, unrivaled depth and breadth of sector expertise, and flexible
ONE FINN
model, FINN is best positioned to be the go-to agency for clients in need of integrated marketing and communications services.”
Joining FINN Partners enables RICE to deepen its capabilities and sector expertise to help clients navigate today’s complex business environment and fuel growth. Said
James Brasher
, “Our vision is underpinned by our commitment towards stewardship – to take care of the team, clients, and the community so we can look after the future. As part of FINN Partners, our momentum will be greatly accelerated, especially since the businesses and, importantly, values and culture are so closely aligned. This partnership enables our team and clients to tap on FINN’s capabilities, expertise, resources and network – just as we complement theirs with our deep roots, diversity of perspectives and capabilities across
Asia Pacific
.”
FINN’s APAC region has grown significantly, accounting for approximately 7.5% of the firm’s global revenues. With the addition of RICE, FINN APAC will grow to a staff of nearly 250 people and USD
$15 million
in revenues.