SOMO, a leading sustainable mobility company under Grupo Vallas, has announced a strategic partnership with Reveal, a premier out-of-home (OOH) measurement platform. This collaboration aims to enhance audience measurement and campaign performance across SOMO’s expansive Digital Taxi Top network in New York City.
SOMO operates over 4,000 video-enabled Digital Taxi Top Screens across 2,000 vehicles, offering brands the opportunity to engage with one of the world’s most dynamic urban audiences. The partnership with Reveal brings data-driven precision to SOMO’s Moving Out of Home (MOOH) advertising, a fast-growing subset of OOH that delivers mobile, high-impact ad experiences.
Reveal has led innovation in OOH measurement since 2014, offering advertisers reliable insights into audience engagement. Through this partnership, Reveal’s advanced analytics will be integrated into SOMO’s operations, enhancing advertisers' ability to track campaign effectiveness and improve return on investment.
“We welcome comparisons in the MOOH measurement space,” said Jon Frangakis, Chief Commercial Officer at Reveal. “Not all methodologies are created equal, and clients deserve transparency and rigor. As early pioneers in this space, we’re proud to offer trusted, actionable metrics that help our partners define what excellence looks like.”
Jamie Lowe, Chief Revenue Officer at SOMO, added, “We conducted a thorough review of the measurement landscape, and Reveal’s platform stood out as the best-in-class solution. This partnership equips us to provide clients with the accurate, industry-recognized insights they need to unlock the full value of MOOH advertising in a fast-paced market like New York.”
This partnership marks a significant leap in urban advertising innovation, merging SOMO’s mobile advertising expertise with Reveal’s measurement technology to revolutionize how brands connect with on-the-go audiences in NYC.
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