Tatari, the leading platform for buying and measuring advertising across convergent TV, has announced the appointment of Raïssa Nébié as Senior Vice President of Finance. Nébié joins from Twitch (an Amazon subsidiary), where she held key finance leadership roles during a period of rapid scale and operational transformation.

With more than 275 employees across offices in San Francisco, New York, and Los Angeles, Tatari partners with hundreds of brands, enterprise marketers, and top-tier agencies. This appointment underscores Tatari’s plan to scale with both discipline and ambition as it enters its next major growth phase.

“Raïssa brings the right combination of operational rigor, high-growth experience, and strategic foresight to help us capitalize on the momentum we’ve built and guide us through our next chapter,” said Philip Inghelbrecht, CEO and Co-Founder of Tatari. “Her expertise in scaling organizations and navigating complex financial transactions will be invaluable as we pursue strategic investment opportunities, potential acquisitions, and future capital market activities.”

At Twitch, Nébié most recently served as VP of Finance, overseeing FP&A, Strategy, and Corporate Development. Her career includes senior roles at Google, ICV Partners, Lehman Brothers, and JP Morgan. She brings a unique blend of rigorous financial analysis and a deep understanding of the technology sector, making her a key strategic addition to Tatari’s leadership team.

Tatari’s 2025 Momentum

Tatari continues to build on a record-setting 2024, in which it outperformed the market with 52% growth in streaming and 20% growth in linear ad spend year-over-year, resulting in 34% overall net revenue growth. The company’s strong start to 2025 includes:

  • Q1 revenue growth of 20% year-over-year
  • Expansion of its client base with 100 new direct brand clients, 15 new agency clients, and numerous small businesses onboarded via WonderAds by Kevin O’Leary
  • Increased adoption of its self-serve platform and AI-powered TV media planning engine
  • Strategic hiring, including Mark Weiler to lead a 90-person engineering team building the industry’s most advanced TV advertising infrastructure

“The growth Tatari has experienced thus far, without any venture capital investment, is quite rare, but to also be profitable for eight consecutive years is almost unheard of,” said Raïssa Nébié. “Tatari is redefining what’s possible in TV advertising by creating foundational technology that connects brands, agencies, and publishers in entirely new ways. I’m thrilled to join a company that is delivering measurable results today while unlocking the full potential of AI and data science to shape the future of our industry.”

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