PMG, the global independent marketing services and technology company, today announced the acquisition of London and New York-based Digital Voices, a leading influencer marketing agency known for blending data, creativity, and technology to deliver campaigns that drive measurable business outcomes. With the influencer marketing industry expected to grow tenfold over the next eight years, this acquisition reflects PMG’s continued investment in delivering customer-centric, full-funnel marketing solutions on a global scale. Terms of the transaction were not disclosed.

Digital Voices brings a team of 70 employees across London, New York, and Costa Rica, along with deep expertise in leveraging creator partnerships to help brands authentically reach and convert audiences. The agency’s proprietary tools, Chord and Composer, provide strategic clarity, AI-led insights, and operational efficiency at global scale through centralized campaign management, benchmarking, and predictive analytics.

As part of PMG, Digital Voices will expand its global influencer marketing practice while adding a deeper layer of intelligence to PMG’s Alli operating system, including future integration of Chord and Composer into Alli.

“This is another exciting step forward in PMG’s global growth and our commitment to giving customers an edge in a rapidly evolving landscape,” said George Popstefanov, Founder & CEO of PMG.

“The creator landscape has quickly evolved into a strategic lever for performance, brand storytelling, and commerce. The Digital Voices team brings a strong track record, complementary technology, and a culture that reflects our values.”

Digital Voices has delivered influencer campaigns for global brands including General Mills, Adobe, DoorDash, and Unilever, with proven success across industries such as technology, CPG, beauty, education, and health and wellness. Its approach combines talent strategy with deep channel expertise to build scalable creator partnerships that deliver authentic engagement and commercial results.

“Joining PMG means multiplying the value we create for both creators and brands,” said Jennifer Quigley-Jones, Founder & CEO of Digital Voices.

“We’ve built Digital Voices on a belief in data-backed creativity and best-in-class client servicing. As part of PMG, we’ll be able to scale our offering, expand our use of technology, and help clients unlock even greater commercial impact.”

This acquisition marks the fourth in PMG’s 15-year history, following the acquisition of Momentum Commerce in summer 2025. It also comes on the heels of a strong growth period in which PMG launched Alli Marketplace, expanded its presence across EMEA, and added new capabilities across retail media, commerce, and measurement.

The integration of Digital Voices reinforces PMG’s position as a future-forward marketing partner, enabling brands to unify media, technology, and storytelling to meet audiences wherever they are.

Integration efforts begin immediately, with a continued focus on maintaining service excellence and delivering long-term value for customers across both organizations.