Mundial Media, an AI-powered advertising platform purpose-built to understand culture through machine learning, today announced an exclusive U.S. publisher partnership with Grupo Reforma, one of Mexico and Latin America’s most respected and influential media organizations.

Under the terms of the new agreement, Mundial Media will serve as Grupo Reforma’s exclusive U.S. digital advertising partner, representing its premium inventory to U.S. advertisers seeking trusted, brand-safe access to Spanish-language and bicultural audiences at scale. The partnership brings Grupo Reforma’s journalism and high-engagement editorial environments into Mundial Media’s carefully curated premium publisher ecosystem.

Grupo Reforma’s portfolio includes nationally recognized publications such as Reforma (Mexico City), El Norte (Monterrey), and Mural (Guadalajara), which attract significant and sustained engagement among U.S. Hispanic audiences.

Through this partnership, Mundial Media enables U.S. advertisers to reach U.S. Hispanic audiences engaging with Grupo Reforma’s premium journalism through a privacy-first, AI-powered platform designed to preserve editorial integrity, transparency, and contextual alignment between content and advertiser objectives.

“Grupo Reforma has long been committed to independence, credibility, and journalistic rigor. This partnership with Mundial Media reflects a shared focus on quality and thoughtful audience engagement, while allowing our journalism to reach U.S. advertisers in a manner consistent with our editorial standards.”

“Grupo Reforma represents a benchmark for trusted journalism in Mexico. By partnering exclusively, we’re enabling brands to engage audiences in premium environments that are informed by real cultural context rather than inferred identity signals.”

The partnership addresses growing advertiser demand for premium, brand-safe inventory that reaches Hispanic and bicultural audiences without relying on potentially problematic identity-based targeting. As privacy regulations tighten and third-party cookies disappear, Mundial Media’s approach offers brands a clear path forward for scalable, compliant engagement.

“Advertisers today want more than reach. They are looking for clarity, control, and confidence in where their messages appear. Grupo Reforma offers an exceptional editorial environment, and our role is to ensure brands can access that quality through privacy-safe, contextually intelligent activation.”

Mundial Media works with a select group of premium publishers through long-term, intentional partnerships. Each relationship is structured to uphold editorial standards, maintain brand safety, and provide accountability for both advertisers and publishers. Grupo Reforma joins a growing roster of publishers represented by Mundial Media across sports, news, entertainment, and lifestyle categories.

Technology Built for Cultural Context

Mundial Media’s proprietary technology, Cadmus AI, underpins the partnership. Cadmus AI continuously analyzes millions of pages daily to classify real-time cultural context across sports, entertainment, lifestyle, and emerging multicultural trends—without relying on cookies or device identifiers.

Billions of contextual signals power dynamic segments that surface high-quality, brand-safe moments, delivering privacy-safe accuracy, stronger engagement, and scalable reach across premium publishers.

Advertisers can activate across display, video, high-impact, and custom executions, with contextual intelligence applied at the page- and moment-level to ensure alignment with brand values and campaign objectives.