The launch follows the agency’s $10M AI investment, introducing cultural intelligence, training, and ecommerce innovations designed to position clients for success.

Mod Op, a full-service digital marketing agency dedicated to driving client growth through creativity, data science, and innovation, has announced the expansion of its AI solution suite with the launch of Mod Heat, a proprietary AI-powered platform that monitors news, events, and social conversations relevant to a brand. Alongside Mod Heat, the agency introduced AI Coach and Ecommerce Agent—solutions designed to give clients a competitive edge by transforming complex data and market signals into actionable insights, operational efficiencies, and stronger customer connections.

Mod Heat continuously scans media outlets, competitors, and industry-specific channels, ranking stories by relevance, risk, and potential impact. By surfacing high-value cultural and competitive moments, it empowers teams to decide when to respond, engage, or strategically pause—providing brands with timely intelligence to enhance their market presence. Integrated with Mod Op’s Brand Agents, the tool generates thought-starters and executable tactics customized to each client’s brand voice, creating a dynamic cultural radar that ensures brands engage authentically in key conversations shaping their industries.

“Mod Heat adds value for our clients by transforming cultural chatter into brand opportunity,” said Eric J. Bertrand, CEO of Mod Op. “It’s not just about listening—it’s about knowing when to act in a way that strengthens brand equity. This is the type of practical, business-focused AI innovation we’re committed to delivering.”

Expanding the AI Suite: AI Coach and Ecommerce Agent

Along with Mod Heat, Mod Op is also unveiling two new proprietary tools that enhance its growing suite of AI-driven client solutions:

  • AI Coach: A personalized onboarding and training assistant that converts complex technical product details into clear tutorials, setup guides, and interactive learning experiences. By leveraging user progress data, AI Coach builds custom learning paths and media resources that empower sales teams, technicians, and customers to learn faster and more effectively.
  • Ecommerce Agent: A web-based, brand-aware assistant designed to guide both B2C shoppers and B2B buyers through products and solutions with ease. As Mod Op’s second “Mod Agent,” following Brand Agent, it delivers a conversational and educational buying experience that reduces friction, builds trust, and speeds up decision-making.

These product launches are the first outcomes of Mod Op’s $10M AI investment and the formation of its Innovations Team, guided by the agency’s AI Council. Together, they are developing proprietary tools that blend human creativity with machine intelligence, helping clients achieve measurable efficiency, deeper insights, and meaningful growth.

“While many companies are racing to release AI agents that add yet another tool or workflow to manage, our agents are built to reduce friction—minimizing steps, time, and complexity so ROI is achieved faster,” said Tessa Burg, CTO of Mod Op. “Our agents operate across data sources, breaking down silos and helping clients unlock value with less burden and greater impact.”

With Mod Heat, AI Coach, Ecommerce Agent, and Brand Agent, Mod Op now offers a robust suite of proprietary AI-powered tools designed to help clients optimize workflows, predict opportunities, and strengthen customer engagement across every touchpoint.

Mod Op operates globally with headquarters in Miami and offices in Dallas, Kansas City, Los Angeles, Portland, Minneapolis, New York, Philadelphia, Panama City (Panama), Cleveland, Calgary, and Toronto. The agency partners with top brands such as Nestlé, Duracell, ExxonMobil, VTech® and LeapFrog®, DoubleVerify, and Baha Mar.

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