Lyft and StackAdapt Partner to Launch Hyper-Localized In-App Advertising Experience
StackAdapt, a leading multi-channel advertising platform, has teamed up with Lyft Media to introduce programmatic in-app advertising within the Lyft app. Enabled through a strategic partnership with Kevel, a top provider of API-based media ad serving technology, this initiative grants StackAdapt clients access to Lyft’s premium U.S. in-app ad inventory. The collaboration empowers brands, agencies, and merchants to connect with millions of Lyft riders through locally relevant, hyper-targeted advertising experiences.
This first-of-its-kind alliance brings Lyft’s innovative in-app ad formats to life, leveraging user trip intent to deliver contextual, real-time ad messages throughout a rider’s journey — whether commuting, attending events, or heading to the airport. These high-impact ad placements enable advertisers to maintain visibility at critical moments of consumer decision-making and engagement.
By integrating Kevel’s advanced ad-serving technology, StackAdapt enhances its programmatic capabilities and ensures seamless access to Lyft’s in-app advertising space. This enables brands to craft tailored, data-driven ad experiences that reach riders with greater precision and relevance.
“Partnering with Lyft and Kevel opens an extraordinary advertising avenue for agencies to engage a mobile, diverse audience,” said Greg Joseph, VP of Inventory Development at StackAdapt. “Together, we’re transforming the local ad experience by connecting brands, agencies, merchants, and restaurants to consumers at meaningful points in their daily lives.”
Shane Dwyer, Head of Sales at Lyft Media, added, “We’re thrilled to create new opportunities for brands to connect with riders seamlessly and in ways that elevate the ride experience. This partnership with StackAdapt provides a unique way for programmatic buyers to reach consumers at key moments through strategic placements during the rider journey, delivering value for both riders and advertisers.”
Lyft’s platform reaches more than 40 million active riders annually, including commuters, event-goers, and travelers. Lyft Media’s in-app digital ad offerings — which include formats like video and poster units — are available nationally and backed by robust first-party data, targeting, and measurement capabilities. This collaboration opens new doors for advertisers to engage consumers during high-attention, high-intent moments.
“Through this collaboration, Lyft is redefining the rider experience by putting tailored, data-driven, and relevant opportunities at their fingertips,” said James Avery, CEO of Kevel. “By combining our API-led retail media technology with StackAdapt’s exceptional ad buying platform, we’re helping Lyft engage customers in the most effective and timely ways.”
Accessible exclusively through StackAdapt, this premium inventory positions advertisers directly within the Lyft app, enabling powerful, localized engagement with loyal and attentive users across their journey.