Fuse Media, a leading minority-owned and operated media company, has introduced AMPLITUDE, a comprehensive advertising platform designed to supercharge brand visibility through culturally connected storytelling, advanced ad tech, and powerful talent partnerships.

Recognized for its award-winning, inclusive programming and global multi-platform presence across FAST, linear, and SVOD, Fuse Media reaches over 52 million unique viewers—impacting more than 85% of multicultural U.S. households. With original series, documentaries, licensed content, and purpose-driven narratives, Fuse targets culturally diverse young adults seeking meaningful media experiences.

AMPLITUDE gives brands the ability to unify marketing strategies, streamline ad executions, and achieve meaningful engagement with audiences by merging high-quality content, performance insights, ad innovation, and trusted creators. Through curated campaigns and top-tier tech integrations, brands of all sizes—from enterprise to SMB—can connect with multicultural consumers at scale.

“Fuse Media has always led with culture—and our audiences are loyal, engaged, and growing,” said Jim Keller, Chief Revenue Officer at Fuse Media. “AMPLITUDE is the next evolution in advertising at Fuse Media, where cultural relevance, advanced technology, and authentic storytelling come together to help brands truly connect with today’s cross-cultural consumers.”

Key Features of AMPLITUDE:

  • Expanded Reach: Access to Culture Collective, a portfolio of 30+ premium CTV channels through strategic partnerships with Lionsgate, Tastemade, Trusted Media Brands, and Hartbeat, amplifying advertising reach with massive scale.
  • Advanced Targeting: Utilization of Freewheel’s Audience Manager for real-time audience data, smarter forecasting, and optimized ad delivery across platforms.
  • Programmatic Efficiency: Seamless execution via PMP, PG, Agency Deals, and First Look Deals—integrated with all major DSPs and SSPs for efficient, scalable campaign delivery.
  • Data-Driven Insights: In-depth analytics through Fuse Media’s Business Intelligence—featuring brand lift studies, audience surveys, and performance metrics to optimize campaigns and strategy.
  • Curated Content Strategies: Leverage Ignition Studios to deliver demo-focused, seasonal, and thematic storytelling plus custom branded content aligned with inclusive and culturally resonant narratives.
  • High-Impact Cultural Campaigns: Custom executions and editorial franchises such as Buy Small, Future History, and ProfitHub offer branded storytelling rooted in cultural insight and relevance.
  • Interactive Ad Experiences: Through partnerships with Brightline, GumGum, Amagi, and TripleLift, advertisers can launch dynamic in-stream and in-content ad formats, including graphic overlays and personalized engagement features.
  • Access for All: Universal Ads democratize access to premium video advertising, enabling small and mid-size brands to create and distribute commercials across the Fuse ecosystem, reaching new audiences cost-effectively.
  • Authentic Talent Network: Fuse Media’s community of 100+ diverse creators and hosts allows for genuine, culture-forward storytelling that connects brands with loyal, multicultural audiences.

AMPLITUDE is designed to meet the evolving demands of modern advertisers by combining premium inventory, real-time intelligence, interactive capabilities, and inclusive storytelling—all under one roof.

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