Unparalleled Advertising Reach Combining Tech, Talent, and Storytelling for Smarter Ad Solutions
Fuse Media, a leading minority-owned and operated media company, has unveiled AMPLITUDE, a powerful new advertising platform crafted to deliver custom ad solutions that elevate brand visibility in today’s rapidly evolving media landscape.
Known for its award-winning, inclusive content and expansive global multi-platform presence—including FAST, linear, and SVOD—Fuse Media engages over 52 million unique viewers and reaches more than 85% of multicultural U.S. households. Its programming targets culturally diverse young adults through a mix of original series, documentaries, and licensed content focused on purpose-driven storytelling.
AMPLITUDE empowers brands to unify advertising efforts, streamline execution, and drive impactful connections by leveraging cutting-edge ad technology, premium content, strategic talent partnerships, and authentic narratives. It caters to businesses of all sizes with curated content strategies, high-impact cultural campaigns, actionable performance insights, and immersive ad experiences—all supported by partnerships with top-tier ad tech providers. Fuse Media’s diverse talent network further strengthens engagement with multicultural audiences.
“Fuse Media has always led with culture—and our audiences are loyal, engaged, and growing. AMPLITUDE is the next evolution in advertising at Fuse Media, where cultural relevance, advanced technology, and authentic storytelling come together to help brands truly connect with today’s cross-cultural consumers,” said Jim Keller, Chief Revenue Officer of Fuse Media. “Whether you’re a global advertiser or an emerging SMB, AMPLITUDE delivers more than just scale—it amplifies what matters most: connection, culture, and conversion.”
AMPLITUDE Highlights and Features:
- Unmatched Reach: Access to over 30 premium CTV channels through the Culture Collective, including strategic partnerships with Lionsgate, Tastemade, Trusted Media Brands, and Hartbeat, delivering massive scale for advertisers.
- Advanced Targeting: Enhanced audience and contextual targeting via Freewheel’s Audience Manager enables real-time audience sizing, accurate forecasting, and optimized ad delivery.
- Programmatic Flexibility: Leverage PMP, PG, Agency Deals, and First Look Deals to reach desired audiences efficiently across all major DSPs and SSPs.
- Powerful Brand Intelligence: Utilize Fuse Media’s business intelligence suite to access brand lift studies, audience surveys, category trends, and performance analytics for data-informed strategy and maximum ROI.
- Custom Content Strategy: Through Ignition Studios, brands can deploy thematic programming and bespoke branded content rooted in inclusivity and audience interest.
- Unique Culture Amplifiers: Engage audiences with branded content tied to exclusive franchises like Buy Small, Future History, and ProfitHub.
- Interactive Ad Experiences: Collaborations with Brightline, GumGum, Amagi, and TripleLift deliver engaging, in-stream, in-content, and graphic overlay ad formats.
- Accessible Premium Video: Universal Ads opens doors for SMBs to create and place commercials across the Fuse Media ecosystem, reaching new audiences at scale.
- Diverse Talent Network: Fuse Media connects brands with over 100 creators and hosts to drive authentic storytelling and meaningful engagement with diverse audiences.
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