Fiducia Expands Data Exchange with Verified Data Integrity
In response to growing demands for transparency and privacy in media buying, Fiducia, a leading programmatic log-level data management platform, has integrated Compliant’s data integrity signals into its data exchange. Compliant is the first company to independently verify global supply-side data standards.
Enhancing TrueCPM with Verified Integrity
The integration brings Compliant’s data integrity signals into Fiducia’s TrueCPM metric—first introduced in the 2023 ANA Programmatic Media Supply Chain Transparency Study. TrueCPM quantifies the effective cost marketers pay for impressions that meet their quality standards. This update enables clients to refine their programmatic supply chains by enhancing privacy compliance and effectiveness.
“Integrating Compliant’s data integrity signals into our platform empowers brands to make more informed decisions about their programmatic investments while ensuring they meet the highest standards of data privacy and integrity,” said Tim Brown, CEO of Fiducia. “This collaboration represents a significant step forward in our mission. We launched Fiducia with the conviction to build a better industry through transparency and accountability.”
Driving an Industry Shift Toward Data Integrity
Compliant’s recent partnerships with Scope3, Premion’s Octillion DSP, and Peer39 highlight a growing industry shift toward prioritizing data integrity in advertising. This transformation focuses on replacing inefficiencies and fraud with quality, transparency, and efficiency. With data integrity scores covering 92% of global digital publishers, Compliant allows advertisers to filter out risky inventory while prioritizing high-quality publishers.
“This partnership is powering a fundamental reset in programmatic advertising as brands prioritize quality,” said Jamie Barnard, Co-Founder and CEO of Compliant. “For too long, the industry has accepted a broken system built on sketchy data practices. By integrating Compliant’s data integrity signals into Fiducia’s data exchange, we’re giving brands the tools they need to deliver better outcomes – cutting through the noise and building campaigns on foundations of genuine data integrity.”
Setting a New Standard for Programmatic Advertising
The partnership between Fiducia and Compliant represents a significant step forward in the programmatic advertising space. By reinforcing data transparency and privacy, this integration helps brands optimize media investments and build trust in digital advertising.