Airtory has officially launched AdCTV, its newly enhanced CTV Ad Builder designed to become the world’s leading platform for Connected TV advertising. Purpose-built to simplify and accelerate the creation of Rich Media CTV and Display ads, AdCTV empowers advertisers to produce interactive, high-impact creatives with unprecedented speed and efficiency. With cutting-edge features and a streamlined interface, it delivers top-tier performance across all CTV environments.
At the heart of the new platform is the redesigned AdCTV Canvas, offering a unified view of all creative pages and a top toolbar for rapid access to key features. Enhanced ad elements like Image, Carousel, and Video are now conveniently grouped under a new Widgets icon, enabling smoother, faster creative development. A consolidated Properties Panel gives users intuitive control over their design workflow, making the process of designing, editing, and deploying ads more efficient than ever.
AdCTV also introduces powerful new capabilities like Brand Kits, which ensure consistent brand representation across campaigns, and the Layouts feature, which lets users save and reuse custom ad structures for future projects. A visually upgraded Card View, a built-in Notification Panel, and real-time ad preview functionality all contribute to a faster, more responsive development experience.
By continuously pushing the limits of what’s possible in CTV advertising, AdCTV reinforces Airtory’s leadership in delivering interactive, engaging, and high-performance ad experiences. The platform stands out as the go-to solution for brands seeking to innovate in the Connected TV space.